20 December, 2010

British Petroleum, Toyota and National Public Radio Top 2010 PR Blunders

SAN FRANCISCO, Dec. 13, 2010 /PRNewswire/ -- The 16th Annual Top 10 PR Blunders List, compiled by San Francisco's Fineman PR, features ponderous product recalls, free speech fallout and companies that should know better than taking on mommy bloggers, not to mention a tragic environmental disaster.
1. BP Execs Pass the Buck
All eyes were on British Petroleum this year for its role in the protracted oil spill crisis in the Gulf of Mexico. Although credited by some public relations professionals for speaking out early and often, CEO Tony Hayward hurt BP's corporate image by downplaying the damage and issuing thoughtless sound bites, including "it wasn't our accident" and "I just want my life back" …after 11 workers lost their lives in the explosion of oil rig Deepwater Horizon. But according to The Wall Street Journal, replacement CEO Bob Dudley continued courting backlash by accusing media and competing oil companies of "a rush to judgment" in condemning BP's crisis response and refusing to testify before a congressional committee. U.S. Rep. Edward J. Markey, head of that committee, fired back, saying that "BP is continuing to point the finger at everyone but themselves. Since this disaster began, BP has stood for 'Blame Passed.'"
2. "Moving Forward ... Uncontrollably"
"Unintended acceleration" in best-selling Toyota vehicles plagued the world's largest automaker in 2010, with the Los Angeles Times attributing over 100 deaths to crash-causing manufacturing defects. Like the affected models, the public relations debacle quickly escalated, with Toyota eventually "at the center of the biggest product recall since the Firestone tire fiasco in 2000," according to Motor Trend. The company stumbled through months of multistage recalls and poor communications, promoting inconsistent solutions that had few discernable effects on the situation, blaming parts suppliers and at one point targeting drivers themselves with the help of a National Highway Traffic Safety Administration report. "If you look at what they did it was clear that they didn't really understand the magnitude of the issue and the potential PR risk," Tim Calkins, clinical professor of marketing at Northwestern University, told MSNBC.com.
3. Fired Up Over NPR Action
Although National Public Radio commentator Juan Williams raised eyebrows when he told Bill O'Reilly of FOX News' "The O'Reilly Factor" that flying on airplanes with overt Muslims made him nervous, it was NPR that took the damaging reputational hit. NPR CEO Vivian Schiller dismissed Williams over the phone and, according to The Washington Post, later publicly implied that Williams needed psychological help. His supporters framed the firing as a First Amendment issue and called for cuts to NPR's budget while FOX News capitalized on the situation by awarding Williams a multi-year contract and promising to protect his freedom of speech. Jon Stewart of "The Daily Show" declared FOX News "the winner," exclaiming, "Are you kidding me NPR? You're picking a fight with Fox News? They gave Juan Williams a $2 million contract just for you firing him! ... You just brought a tote bag of David Sedaris books to a knife fight."
4. Craigslist "Missed Connection" on "Adult Services"
Popular classifieds website Craigslist came under public, media and governmental scrutiny for longtime insistence on retaining its "Adult Services" category. Andrea Powell, founder of human rights organization FAIR Fund, called the website "the Wal-Mart of online sex trafficking," as reported by The Washington Post, among others. Founder Craig Newmark performed poorly when interviewed on the topic by investigating CNN reporter Amber Lyon, eventually falling silent and walking away. Craigslist CEO Jim Buckmaster blasted Lyon for her "ambush," but the company eventually pulled the category in the U.S. – though not overseas – after coming under pressure from the public and the House of Representatives. House members Ted Poe (R – Texas) and Loretta Sanchez (D – Calif.), took the fight to the pages of Politico.com, writing that "Buckmaster and Newmark need to change their tone and join, rather than debate, those who are trying to fight this problem." Elizabeth Hovde of The Oregonian agreed, writing that "Craigslist didn't take the high road without some public pushback."
5. Amazon Bans Porn but Promotes Pedophilia
While public relations and the practice of law both involve client defense, it's important to select the correct tool for the job. When Amazon.com employed anti-censorship arguments in a stilted statement to the Business Insider to defend its decision to sell an author's self-published guide for pedophiles, the online retail giant left itself open to massive public retaliation via social media, including calls for a boycott of the site. CNN's Anderson Cooper joined the fray, blasting Amazon for "profiting from pedophilia," accusing it of a double-standard given its "blanket ban on porn" and deriding the company for citing free speech while not responding to his or other journalists' calls for comment. Amazon quickly pulled the book from offer but not before sales of it had risen 101,000% in less than a day. Nick Saint of the Business Insider wrote that "keeping the pedophilia … while banning simple smut is a pretty tough policy to justify."
6. Sticky Situation at Nestle
Besieged by Greenpeace supporters protesting its use of environmentally questionable palm oil, international food giant Nestle dropped the social media ball. Instead of immediately addressing public concerns, the company first lobbied to have the video removed from YouTube and then accused Facebook posters of copyright infringement, initiating a combative online exchange with opponents and publicly debating the "rules of engagement." This heavy-handed approach won Nestle no sympathy and, as reported in The Wall Street Journal, drew thousands of protesting "fans" to the company's Facebook page. According to The Holmes Report, "There's not much question that [Nestle's] response – first silence the critics, then descend to their level – exacerbated the crisis, generating additional criticism in the digital arena and inevitably attracting the attention of the mainstream media."
7. Public Recalls Trust in Johnson & Johnson
Misleading claims from health-care giant Johnson & Johnson and subsidiary McNeil Consumer Healthcare may have originated a damaging series of issues with well-known products such as Tylenol, Motrin and Benadryl, but delayed corporate action, "phantom recalls," and a glaring lack of corporate transparency turned a bad situation into a nightmare crisis culminating in social media uproar and a congressional investigation. Mina Kimes of Fortune reported that House Rep. Edolphus Towns (D–N.Y.) took the giant to task in a May hearing, saying "the information I've seen during the course of our investigation raises questions about the integrity of the company ..... it paints a picture of a company that is deceptive, dishonest, and has risked the health of many of our children." This is in striking contrast with Johnson & Johnson's actions during its case-study-worthy 1982 Tylenol recall. As Newsweek blogger Raina Kelley wrote, it "looks like we're going to need a new example of good corporate public relations."
8. James Makes "The Decision"
Reigning NBA MVP LeBron James made news for the clueless handling of his free agency choice, when he announced that he was leaving the Cleveland Cavaliers for the Miami Heat during a highly publicized, live ESPN special entitled "The Decision" ... without giving the Cavaliers any prior notice. James' actions enraged his most ardent supporters and drew media criticism for perceived arrogance, including from Time reporter Sean Gregory, who wrote that "this isn't about the actual game. This is all about the ego of King James." Clevelanders screamed "traitor," burned jerseys sporting James' No. 23 in the streets and accused James of believing he was "bigger than the game" while Charles Barkley called the announcement "a punk move." Cleveland native Derrick Tatum summed it up, telling The Miami Herald "[James] just disrespected the whole city by embarrassing [Cleveland] on national television."
9. Glenn Beck: Beyond Belief
Political commentator and prominent conservative Glenn Beck offended many by holding his "Restoring Honor" rally in Washington D.C. on August 28, the same location and date as Dr. Martin Luther King's historic freedom march. Beck claimed that the event, which was dominated by high-profile conservatives such as Sarah Palin and attended by Tea Party members, was non-political and not racially divisive. But many media weren't convinced, including Ben Adler of Newsweek, who wrote that "the next time a conservative makes a racially inflammatory remark, perhaps he shouldn't wonder why he doesn't get the benefit of the doubt."
10. "Alaska Airlines Hates Families"
Alaska Airlines stranded Dan Blais' family in Las Vegas when his wife returned to the gate after rushing away to deal with a diaper emergency, coldly informing him that he could still board the waiting plane but that his wife's ticket had been given to a stand-by customer because she was "one minute late." Unwilling to abandon his family or wait two or three days for a stand-by flight, Blais purchased seats with an alternative carrier, returned home and then detailed his unsatisfying experience in the now defunct blog entitled "Alaska Airlines Hates Families" (excerpts from the original post can be found on Business Insider). When the media caught wind of the couple's experience, their story began appearing in daily newspapers such as the Vancouver Sun and the Edmonton Journal and among mommy bloggers. While Alaska Airlines social media manager Elliott Pesut did respond promptly in the blog's comment section, he did so without compassion, citing rigid policy and offering a future travel voucher for less than half the family's losses. Alaska Airlines later agreed to give the couple the amount spent on new plane tickets.
About the Fineman PR Top 10 PR Blunders List
San Francisco-based Fineman PR (www.finemanpr.com) assembles the annual PR Blunders List as a reminder that good public relations is critical to businesses and organizations. Selections are limited to Americans, American companies or offenses that occurred in America. Selections are limited to avoidable acts or omissions that caused adverse publicity; image damage was done to self, company, society or others; and acts that were widely reported in 2010.
SOURCE Fineman PRBack to top
RELATED LINKShttp://www.finemanpr.com

Top 10 Public Relations Mistakes

The goal of public relations is to portray your business in the best possible manner. This can range from establishing yourself in the market to damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in your business and to write or report on your business activities.
To read the full story on AllBusiness.com, click

16 December, 2010

Call for Papers: Publishing the “Islamic Public Relations” Book

Kargozar PR Institute has planned to publish the “Islamic Public Relations” book in English and Persian for the first time.
Moslem professors and experts are invited to send their abstracts before 20 Jan. 2011 to KPRI.

Some of the proposed subjects
· Introducing Islamic public relations
· Culture and Islamic public relations
· Applicability of the Internet in Islamic public relations
· Islamic public relations and nongovernmental organizations
· Islamic public relations, theories and applied techniques
· Islamic public relations, education and research
· Islamic public relations and social, economical, political and cultural changes
· Islamic public relations and ethical principles
· Islamic public relations, human, publics and customers
· Islamic public relations and management
· Islamic public relations, marketing and publicity
· Islamic public relations, modernism and free market thought
· Islamic public relations and two-way beneficial relations
· Islamic public relations, universality and globalization
· Islamic public relations and new business development
· Islamic public relations, opportunities and threats of globalization
· Islamic public relations, philanthropy and donation (social responsibility)
· Islamic public relations and the opportunity of image making (image and reputation management)
· Islamic public relations, public opinion and poll
· Islamic public relations, public politics planning and thought leaders
· Islamic public relations, local patterns and models
· Islamic public relations and communication management
· And other proposed subject by experts

Submission terms and conditions
· Scientific papers to promote Islamic public relations.
· Papers should contain English and Persian abstract ( a maximum of 180 words), keywords, introduction, body, conclusion and reference list in alphabetical order and should be a maximum of 30 A4 pages:
a) Book: last name, first name initial, (year of publication), title, volume number, (translator’s first and last name), edition, publication city, press company.
b) Paper: last name, first name initial, (year of publication), title, publication, issue, number of pages.
c) Thesis: last name, first name initial, (year of publication), title, Master/doctoral thesis, major, faculty, university.
d) Report: organization, (year of publication), title.
e) Internet: last name, first name initial, (date detection), website address.
· Reference to sources in the text should be as follows: (author’s name, year of publication: page number)
· Authors’ contact information including their first and last name, degree, university or organization, address, telephone number, email address, should be sent in a separate page.
· Papers should be in format of Word and should be emailed to
info@iranpr.org or kargozar80@yahoo.com
· Papers should not be published beforehand.
· Kargozar PR Institute has every right to edit or summarize the submitted papers.

23 August, 2010

The 6th International Conference on Public Relations

Iran international Conference on Public Relations was held for the first time in 2004 in IRIB Int’l Conference Hall magnificently with attendance of more than 5000 people including the government officials, senior managers of ministries, members of Parliament of Islamic Republic of Iran, public relations professors, managers and practitioners in public and private organizations, universities and scientific centers affiliates, and invited guests from inside and abroad.
Within the five successful annual conferences which were held with cooperation of the State public relations departments, more than 150 papers and speeches have been delivered and 25 specialty workshops have been carried out.
Now the 6th International Conference on Public Relations, presenting the new achievements in industry-art of public relations, through call for papers and inviting Iranian and foreign experts, creates an opportunity of balanced and permanent development and competition for attendees. More

09 February, 2010

80%+ Twitter accounts inactive, but core users more committed

Back in April there were comparisons of Twitter = the new Second Life (i.e the hyped network of 2009) when Nielsen said that 60% of users lost interest after registering, leaving their accounts dormant.
Though Twitter won’t be heading into obscurity like the virtual world (
this New York Times article gives some good reasons why), it’s still the case that Twitter’s actual user base is small compared to the number of registrations as some new stats from RJMetrics show.
In fact, according to RJMetrics, Twitter’s rate of churn isn’t 60% as Nielsen found in April, it’s 80%+, with only 17% of Twitter accounts sending a single tweet over the past month. http://www.socialmediatoday.com/SMC/170564?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

24 December, 2009

ICPR 2010 6th International Conference

ICPR 2010 6th International Conference"Social Media and Public Relations" Nov 16–18, 2010Tehran , IRAN
6th International Conference on Public Relations in Iran will be held on Nov. 2010 in Tehran , Iran . Considering the experience of the Five previous conferences, it is expected that the public relations professors, researchers, managers, and experts endow the pr community with their achievements, opinions and the findings of their research by sending their practical and scientific articles to the conference.
* Web: www.icpr.ir
* Mail: info@iranpr.org

08 December, 2009

PR 2.0: Google Wave for Collaboration

It took me a little while to receive my invitation to Google Wave and to play around with the platform. For the past few weeks, friends have asked me to discuss my thoughts on Google Wave and if I like it or not. In the beginning, it was difficult to respond, because I just didn’t feel I had enough time to explore to properly make an http://www.deirdrebreakenridge.com/2009/12/pr-2-0-google-wave-for-collaboration/

24 July, 2009

How PR People Can Tactfully Locate, Pitch Influential Bloggers

Many PR agencies are hesitant to issue any guarantees on whether a particular piece of content or advertisement will "go viral," leading millions of users to toss it around through their various social media platforms. One way that they try to achieve this is by approaching the people often most responsible for the viral spread of content online -- big-name bloggers and popular social media users.A recent piece in the New York Times detailed how PR agencies in Silicon Valley get their clients' news in front of the key influencers who drive stories within the entire blogosphere. In one scene in the article, a publicist named Brooke Hammerling discusses how she plans to get placements for a particular client:Instead, she decides that she will 'whisper in the ears' of Silicon Valley's Who's Who -- the entrepreneurs behind tech's hottest startups, including Jay Adelson, the chief executive of Digg; Biz Stone, co-founder of Twitter; and Jason Calacanis, the founder of Mahalo. MORE

05 July, 2009

Spinning the Web: P.R. in Silicon Valley

Menlo Park, Calif. — Brooke Hammerling (publicist) and Erin McKean (entrepreneur) are in a Sand Hill Road conference room, hashing out plans to unveil Ms. McKean’s new Web site, Wordnik.Ms. Hammerling, while popping green apple Jolly Ranchers into her mouth, suggests a press tour that includes briefing bloggers at influential geek sites like TechCrunch, All Things Digital and GigaOM.But Roger McNamee, a prominent tech investor who is backing Wordnik, is also in the room, and a look of exasperation passes across his face at the mere mention of the sites. More

18 June, 2009

new president of Iranian Association of Public Relations Specialists

At the meetimg held on Thursday 18 June. 2009, Mehdi Bagherian was elected as the new president of Iranian Association of Public Relations Specialists (IAPRS) by a majority vote. Also Hamed Reza Esmaeili was appointed as the vice president and Seyed Shahab Seyed Mohseni as the bursar of IAPRS.

15 April, 2009

Social Media Case Studies SUPERLIST- 22 Extensive Lists of Organizations Using Social Media (UPDATED)

A great way to get ideas for how your organization can use social media is to check out what others are doing. Here are 22 sites below (and one book) that will get you started.
Did I miss any collections? Please let me know in the comments and I’ll add them to this list.
If You Read This, Please Tweet This To Your Followers (just copy and paste the following into your Twitter bar): Social Media Case Studies Superlist

21 March, 2009

100 Twitter Tools to Help You Achieve All Your Goals

Twitter has become an incredible tool not just for communication, but for improving your life. College students can use it to expand their social circle, promote their side business, keep their coursework organized, and more. Whether you want to achieve your Twitter goals, or just use it as a tool to achieve others, these twitter tools will help you get there. more

The write stuff: Driving SEO and social media with articles

There are few better ways to promote your business than by writing good, helpful articles and sharing them on the Internet.
Good content attracts good traffic.
On an average day, 60 percent of Gen Y, Gen X and Boomers are on the Internet, according to the
Forrester Research. Two-thirds of these people are online several times per day. While online, the most popular activities include getting news and finding information via search engines. This means that if you’ve got good content on your site, that can be found by search engines, you’ll have a natural advantage over competitors. more

20 March, 2009

the first anthem for public relations

Rejuvenation of public relations through art and music such as producing the first anthem for public relations. The first anthem for public relations has been launched by Kargozar Public Relations Institute:

A true word, means a love storyThe beginning
of innocence, means love extremity

These days, news are seldom unreleased
And the moon does not hide behind the clouds

When every moment is pregnant with incidents
You cannot close your eyes on the moments

We are in the path to light, transparent like glass
Concurrent with Speed Age, in moment, forever

In the world of acceleration, there is no place for isolation
For conquering the moment, there is no way except communication

25 January, 2009

10 things 'PR people' do that annoy editors

I can't help noticing that of the editors who participated in the survey, only four were willing to be identified! Commendations to Milton Walker of CVM, Gillian Haughton of TVJ and Pete Sankey of the Observer for having the courage of their convictions. Here are the results:
10 things 'PR people' do that annoy editorsJournalists and public relations practitioners have a love/hate relationship. Editors want news and PR people can be good sources of information. If they don't have the information they probably know someone who does.
For these reasons, editors and PR practitioners need each other and are likely to get along... unless the PR practitioner is guilty of any of these 10 annoying things that editors identified in a STRATCOM informal survey. More

His PR honeymoon coming to an end, will Obama learn lessons of his predecessors?

On Tuesday, as my wife and I gathered our 5-year-old twins to witness President Barack Obama's inauguration, a pair of other January 20 moments in U.S. history came to mind.
Exactly 20 years ago, I was an intern at the Macon (Ga.) Telegraph & News, helping edit the front page that included news of George H.W. Bush's inauguration as our nation’s 41st president.
And 20 years before that, I was in diapers as Richard M. Nixon was sworn in as president. More

11 January, 2009

Comments/ Gaza/6

There is no need to ask such questions because of the function of the Professional PR business in a society.
PR people/practitioners raise their voice in the Gaza massacre if someone pays them to do so: PR is a business serving to those who pay the money. IPRA and the like do perform two jobs: To promote PR business and to do the snake oiling (with very few exceptions). People should not allow organizations like IPRA, International Advertising agencies, AD COUNCIL in their country. Their business is snake oiling and selling the snakes via mind management (via creating fake images on reality). Their existence is bad for the humanity. They produce ignorance and make money by producing nothing good for human life. They are well-dressed, well-rehearsed and well-paid leaches of 21st century! (extremely few exceptions; exception: PR departments in public organizations that work for the public interests. How many are there?).

Take care
İrfan erdogan

Comments/ Gaza/5

Just as a follow up to my correspondence yesterday, I wanted to pass along the following article from today’s edition of The New York Times, one of our most influential newspaper. I think it’s important that you and your colleagues know that pro-Gaza are being heard here.

January 8, 2009
Op-Ed Contributor
What You Don’t Know About Gaza
NEARLY everything you’ve been led to believe about Gaza is wrong. Below are a few essential points that seem to be missing from the conversation, much of which has taken place in the press, about Israel’s attack on the Gaza Strip.
THE GAZANS Most of the people living in Gaza are not there by choice. The majority of the 1.5 million people crammed into the roughly 140 square miles of the Gaza Strip belong to families that came from towns and villages outside Gaza like Ashkelon and Beersheba. They were driven to Gaza by the Israeli Army in 1948.
THE OCCUPATION The Gazans have lived under Israeli occupation since the Six-Day War in 1967. Israel is still widely considered to be an occupying power, even though it removed its troops and settlers from the strip in 2005. Israel still controls access to the area, imports and exports, and the movement of people in and out. Israel has control over Gaza’s air space and sea coast, and its forces enter the area at will. As the occupying power, Israel has the responsibility under the Fourth Geneva Convention to see to the welfare of the civilian population of the Gaza Strip.
THE BLOCKADE Israel’s blockade of the strip, with the support of the United States and the European Union, has grown increasingly stringent since Hamas won the Palestinian Legislative Council elections in January 2006. Fuel, electricity, imports, exports and the movement of people in and out of the Strip have been slowly choked off, leading to life-threatening problems of sanitation, health, water supply and transportation.
The blockade has subjected many to unemployment, penury and malnutrition. This amounts to the collective punishment — with the tacit support of the United States — of a civilian population for exercising its democratic rights.
THE CEASE-FIRE Lifting the blockade, along with a cessation of rocket fire, was one of the key terms of the June cease-fire between Israel and Hamas. This accord led to a reduction in rockets fired from Gaza from hundreds in May and June to a total of less than 20 in the subsequent four months (according to Israeli government figures). The cease-fire broke down when Israeli forces launched major air and ground attacks in early November; six Hamas operatives were reported killed.
WAR CRIMES The targeting of civilians, whether by Hamas or by Israel, is potentially a war crime. Every human life is precious. But the numbers speak for themselves: Nearly 700 Palestinians, most of them civilians, have been killed since the conflict broke out at the end of last year. In contrast, there have been around a dozen Israelis killed, many of them soldiers. Negotiation is a much more effective way to deal with rockets and other forms of violence. This might have been able to happen had Israel fulfilled the terms of the June cease-fire and lifted its blockade of the Gaza Strip.
This war on the people of Gaza isn’t really about rockets. Nor is it about “restoring Israel’s deterrence,” as the Israeli press might have you believe. Far more revealing are the words of Moshe Yaalon, then the Israeli Defense Forces chief of staff, in 2002: “The Palestinians must be made to understand in the deepest recesses of their consciousness that they are a defeated people.”
Rashid Khalidi, a professor of Arab studies at Columbia, is the author of the forthcoming “Sowing Crisis: The Cold War and American Dominance in the Middle East."

Comments/ Gaza/4

I agree something should be done by PRs about the crimes occurring in Gaza., especially because of the spin now occurring frrom Israel about the criminal assaults on the UN schools

Comments/ Gaza/3

In response to your query, some approaches that immediately come to my mind include: Launch An International Public Relations Cry Campaign For GAZA a) through a Letter jointly signed by Presidents of PR Institutes worldwide to the PR Society of America to seek cooperation to influence and persuade their government to act fast to stop the killings b)) Start a 'GAZA and the Animals' Album on internet where each PR Insititute document ongoing atrocities which should ultimately affect the image and reputation of the Kingdom of Animals carrying out these atrocities c) Organised Prayers d) The Role of PR People in Supporting Donations and contributions through their national efforts for GAZA e) Non Muslims and GAZA - approach non muslims for support and give them media coverage to highlight that there are millions of non muslims who appose the GAZA killings and they should be seen as examples to other non muslims. Mr Mehdi as in all PR projects , even good proposals remain in the file , unless a strong leader within the fraternity initiate and move it to success. so who, what, where, when and how do we PR people of the world come together to act? May God help all PR people, whatever race or religion, be champions of Truth and Humanity

Comments/ Gaza/2

We are very saddened by these atrocities and do our bit to help through the many campaigns going on in Malaysia . We also participate in organised prayers to ask Allah to help protect innocent people especially the poor children. how else to help? do you think PR Associations all over the world can unite and take a stand by issuing statements in an organised fashion against these atrocities to the media ? Or something to lend weight to the call to end the Gaza attacks?

06 January, 2009

Gaza: Propaganda, Perception, and Reality

'How dreadful knowledge of the truth can be.' -- (Oedipus Rex, Scene I)
As the Israeli military launched an “all out war” with Hamas in the Gaza strip, as casualties mounted to 400 dead and another 1450 wounded, as tanks and troops massed in the area just outside the wall that imprisons the people of Gaza, as preparations for a ground assault into the “closed military zone” around the Gaza strip moved forward, Foreign Minister Tzipi Livni on Saturday the 27th “… instructed the Foreign Ministry to take emergency measures to adapt Israel’s international public relations to the ongoing escalation in the Gaza Strip.” (Haaretz, 12/28/08). “An aggressive and diplomatic international public relations campaign” needed to be launched simultaneously with the estimated “60 raids” that now pummel Gaza each day, raids that, in human terms, have taken the lives of five children, all girls, of the Ba’losha family killed in Bait Lahia City north of Gaza and three children from the Al Absi family in Rafah refugee camp as Israeli rockets collapsed their roof. (freepalestine.ps, Sameh, Habeeb).

15 November, 2008

1st International Conference on Public Relations 2.0

The first international Conference on PR 2.0 hosted and organized by Iran International PR Conference Secretariat and 8th Art Global Consulting Co., gives pr and communication practitioners the opportunity to review and evaluate the application of PR 2.0 tools in their companies and organizations.
The first international Conference on PR 2.0 by taking an approach to offer new achievements of public relations industry, calling for papers and inviting Iranian and foreign experts gives the attendees the power of development and sustainable and balanced competition in the shape of new knowledge of public relations.

27 October, 2008

The Fifth Step towards Raising the Name of Iran

Iran International Public Relations Conference will be held for the fifth successive year by Mehdi Bagherian as Secretary General. Despite all difficulties, the professional achievements of the Conference were so remarkable that the number of interested people to participate in the Conference has been increased every year. Each year, one or two months before the Conference, the secretariat apologize people for not being able to register any more. We’re interviewing Mehdi Bagherian, the Conference Secretary General. We find him more jovial than previous years. More

15 September, 2008

The 1st International Conference on the Status & Role of Women in PR

Women’s influence on public relations has grown rapidly in recent years. Increasingly, women pr practitioners enter the field or assume leadership and management of public and private companies. This growing trend throughout the world is a manifestation of women’s efficiency and their crucial role in pr area.
Public Relations Global Consulting Company (PRGCC) in cooperation with professional association holds “the 1st International Conference on Women’s Status and Role in PR” in July 2009 in Tehran.

Purposes of Conference:
Contribution to studies and clarification of women’s character and status in public relations
Contribution to studies and description of women’s achievements and how to use their talents and capabilities in this field
Contribution to development and promotion of knowledge of public relations and encouraging women pr practitioners in modern standards and methods
Paving the way for exchanging experience and knowledge in public relations industry
Establishing scientific relations and exchanging ideas among women pr practitioners
Collecting information and introducing the latest achievements of women in pr area
Holding special meeting and promoting necessary skills for women pr practitioners
Exchanging successful executive experience and the way for making pr women’s achievements practical
Discussing the problems and challenges of women’s active involvement in public relations

Conference Programs
Submitting articles in general and special meetings
Public and private organizations and companies share their experience in public relations as case studies
Holding forums for senior managers and experts of organizations and economy entities
Holding educational workshops on public relations
Holding exhibitions on companies and organizations’ achievements, scientific books and publications, multimedia educational programs, introducing consulting, educational, and research pr institutes
Holding a clinic on advancing the profession of public relations during conference days
Paying homage to the successful women pr practitioners
Establishing a data bank for women pr practitioners

The Subject matters
The status of women in public relations; approaches and achievements
Women professional law; a survey of women activities in public relations field
Code of women’s rights and responsibilities in public relations
Women management in public relations; a strategic approach
Strategic planning of women’s issues in public relations
Characteristics of proper public relations for women
An introduction of key elements in women involvement in public relations
Clarification of women’s multiple roles in public relations
Gender-specific behaviors in public relations field
The role of women in the economy of public relations
The role of IT in women involvement in public relations
Public relations and feminine creativity
Women in the Internet and PR 2.0
Woman, public relations, and globalization
Woman, public relations, and entrepreneurship
Men’s trust in women’s management in public relations
Evaluating the status of women in public relations
Legal and professional hindrance to women involvement in public relations
Strategies for effective involvement of women in public relations field

Any cooperation is welcomed
Considering the importance of public relations and its role in realization of goals of public and private organizations and companies, and its results and consequences, the conference organizers would welcome any advice or suggestion with open arms.
People interested in attending the different committees of conference or special meetings, seminars, and workshops contact us at conference address.