Spinning the Web: P.R. in Silicon Valley

Menlo Park, Calif. — Brooke Hammerling (publicist) and Erin McKean (entrepreneur) are in a Sand Hill Road conference room, hashing out plans to unveil Ms. McKean’s new Web site, Wordnik.Ms. Hammerling, while popping green apple Jolly Ranchers into her mouth, suggests a press tour that includes briefing bloggers at influential geek sites like TechCrunch, All Things Digital and GigaOM.But Roger McNamee, a prominent tech investor who is backing Wordnik, is also in the room, and a look of exasperation passes across his face at the mere mention of the sites. More

new president of Iranian Association of Public Relations Specialists

At the meetimg held on Thursday 18 June. 2009, Mehdi Bagherian was elected as the new president of Iranian Association of Public Relations Specialists (IAPRS) by a majority vote. Also Hamed Reza Esmaeili was appointed as the vice president and Seyed Shahab Seyed Mohseni as the bursar of IAPRS.

Social Media Case Studies SUPERLIST- 22 Extensive Lists of Organizations Using Social Media (UPDATED)

A great way to get ideas for how your organization can use social media is to check out what others are doing. Here are 22 sites below (and one book) that will get you started.
Did I miss any collections? Please let me know in the comments and I’ll add them to this list.
If You Read This, Please Tweet This To Your Followers (just copy and paste the following into your Twitter bar): Social Media Case Studies Superlist http://tinyurl.com/6m97al

100 Twitter Tools to Help You Achieve All Your Goals

Twitter has become an incredible tool not just for communication, but for improving your life. College students can use it to expand their social circle, promote their side business, keep their coursework organized, and more. Whether you want to achieve your Twitter goals, or just use it as a tool to achieve others, these twitter tools will help you get there. more

The write stuff: Driving SEO and social media with articles

There are few better ways to promote your business than by writing good, helpful articles and sharing them on the Internet.
Good content attracts good traffic.
On an average day, 60 percent of Gen Y, Gen X and Boomers are on the Internet, according to the Forrester Research. Two-thirds of these people are online several times per day. While online, the most popular activities include getting news and finding information via search engines. This means that if you’ve got good content on your site, that can be found by search engines, you’ll have a natural advantage over competitors. more

the first anthem for public relations

Rejuvenation of public relations through art and music such as producing the first anthem for public relations. The first anthem for public relations has been launched by Kargozar Public Relations Institute:

A true word, means a love storyThe beginning

of innocence, means love extremity

These days, news are seldom unreleased

And the moon does not hide behind the clouds

When every moment is pregnant with incidents

You cannot close your eyes on the moments

We are in the path to light, transparent like glass

Concurrent with Speed Age, in moment, forever

In the world of acceleration, there is no place for isolation

For conquering the moment, there is no way except communication

10 things 'PR people' do that annoy editors

I can't help noticing that of the editors who participated in the survey, only four were willing to be identified! Commendations to Milton Walker of CVM, Gillian Haughton of TVJ and Pete Sankey of the Observer for having the courage of their convictions. Here are the results:
10 things 'PR people' do that annoy editorsJournalists and public relations practitioners have a love/hate relationship. Editors want news and PR people can be good sources of information. If they don't have the information they probably know someone who does.
For these reasons, editors and PR practitioners need each other and are likely to get along... unless the PR practitioner is guilty of any of these 10 annoying things that editors identified in a STRATCOM informal survey. More

His PR honeymoon coming to an end, will Obama learn lessons of his predecessors?

On Tuesday, as my wife and I gathered our 5-year-old twins to witness President Barack Obama's inauguration, a pair of other January 20 moments in U.S. history came to mind.
Exactly 20 years ago, I was an intern at the Macon (Ga.) Telegraph & News, helping edit the front page that included news of George H.W. Bush's inauguration as our nation’s 41st president.
And 20 years before that, I was in diapers as Richard M. Nixon was sworn in as president. More

Comments/ Gaza/6

There is no need to ask such questions because of the function of the Professional PR business in a society.
PR people/practitioners raise their voice in the Gaza massacre if someone pays them to do so: PR is a business serving to those who pay the money. IPRA and the like do perform two jobs: To promote PR business and to do the snake oiling (with very few exceptions). People should not allow organizations like IPRA, International Advertising agencies, AD COUNCIL in their country. Their business is snake oiling and selling the snakes via mind management (via creating fake images on reality). Their existence is bad for the humanity. They produce ignorance and make money by producing nothing good for human life. They are well-dressed, well-rehearsed and well-paid leaches of 21st century! (extremely few exceptions; exception: PR departments in public organizations that work for the public interests. How many are there?).

Take care
İrfan erdogan

Comments/ Gaza/5

Just as a follow up to my correspondence yesterday, I wanted to pass along the following article from today’s edition of The New York Times, one of our most influential newspaper. I think it’s important that you and your colleagues know that pro-Gaza are being heard here.

January 8, 2009
Op-Ed Contributor
What You Don’t Know About Gaza
By RASHID KHALIDI
NEARLY everything you’ve been led to believe about Gaza is wrong. Below are a few essential points that seem to be missing from the conversation, much of which has taken place in the press, about Israel’s attack on the Gaza Strip.
THE GAZANS Most of the people living in Gaza are not there by choice. The majority of the 1.5 million people crammed into the roughly 140 square miles of the Gaza Strip belong to families that came from towns and villages outside Gaza like Ashkelon and Beersheba. They were driven to Gaza by the Israeli Army in 1948.
THE OCCUPATION The Gazans have lived under Israeli occupation since the Six-Day War in 1967. Israel is still widely considered to be an occupying power, even though it removed its troops and settlers from the strip in 2005. Israel still controls access to the area, imports and exports, and the movement of people in and out. Israel has control over Gaza’s air space and sea coast, and its forces enter the area at will. As the occupying power, Israel has the responsibility under the Fourth Geneva Convention to see to the welfare of the civilian population of the Gaza Strip.
THE BLOCKADE Israel’s blockade of the strip, with the support of the United States and the European Union, has grown increasingly stringent since Hamas won the Palestinian Legislative Council elections in January 2006. Fuel, electricity, imports, exports and the movement of people in and out of the Strip have been slowly choked off, leading to life-threatening problems of sanitation, health, water supply and transportation.
The blockade has subjected many to unemployment, penury and malnutrition. This amounts to the collective punishment — with the tacit support of the United States — of a civilian population for exercising its democratic rights.
THE CEASE-FIRE Lifting the blockade, along with a cessation of rocket fire, was one of the key terms of the June cease-fire between Israel and Hamas. This accord led to a reduction in rockets fired from Gaza from hundreds in May and June to a total of less than 20 in the subsequent four months (according to Israeli government figures). The cease-fire broke down when Israeli forces launched major air and ground attacks in early November; six Hamas operatives were reported killed.
WAR CRIMES The targeting of civilians, whether by Hamas or by Israel, is potentially a war crime. Every human life is precious. But the numbers speak for themselves: Nearly 700 Palestinians, most of them civilians, have been killed since the conflict broke out at the end of last year. In contrast, there have been around a dozen Israelis killed, many of them soldiers. Negotiation is a much more effective way to deal with rockets and other forms of violence. This might have been able to happen had Israel fulfilled the terms of the June cease-fire and lifted its blockade of the Gaza Strip.
This war on the people of Gaza isn’t really about rockets. Nor is it about “restoring Israel’s deterrence,” as the Israeli press might have you believe. Far more revealing are the words of Moshe Yaalon, then the Israeli Defense Forces chief of staff, in 2002: “The Palestinians must be made to understand in the deepest recesses of their consciousness that they are a defeated people.”
Rashid Khalidi, a professor of Arab studies at Columbia, is the author of the forthcoming “Sowing Crisis: The Cold War and American Dominance in the Middle East."

Comments/ Gaza/4

I agree something should be done by PRs about the crimes occurring in Gaza., especially because of the spin now occurring frrom Israel about the criminal assaults on the UN schools

Comments/ Gaza/3

In response to your query, some approaches that immediately come to my mind include: Launch An International Public Relations Cry Campaign For GAZA a) through a Letter jointly signed by Presidents of PR Institutes worldwide to the PR Society of America to seek cooperation to influence and persuade their government to act fast to stop the killings b)) Start a 'GAZA and the Animals' Album on internet where each PR Insititute document ongoing atrocities which should ultimately affect the image and reputation of the Kingdom of Animals carrying out these atrocities c) Organised Prayers d) The Role of PR People in Supporting Donations and contributions through their national efforts for GAZA e) Non Muslims and GAZA - approach non muslims for support and give them media coverage to highlight that there are millions of non muslims who appose the GAZA killings and they should be seen as examples to other non muslims. Mr Mehdi as in all PR projects , even good proposals remain in the file , unless a strong leader within the fraternity initiate and move it to success. so who, what, where, when and how do we PR people of the world come together to act? May God help all PR people, whatever race or religion, be champions of Truth and Humanity

Comments/ Gaza/2

We are very saddened by these atrocities and do our bit to help through the many campaigns going on in Malaysia . We also participate in organised prayers to ask Allah to help protect innocent people especially the poor children. how else to help? do you think PR Associations all over the world can unite and take a stand by issuing statements in an organised fashion against these atrocities to the media ? Or something to lend weight to the call to end the Gaza attacks?

Gaza: Propaganda, Perception, and Reality

'How dreadful knowledge of the truth can be.' -- (Oedipus Rex, Scene I)
As the Israeli military launched an “all out war” with Hamas in the Gaza strip, as casualties mounted to 400 dead and another 1450 wounded, as tanks and troops massed in the area just outside the wall that imprisons the people of Gaza, as preparations for a ground assault into the “closed military zone” around the Gaza strip moved forward, Foreign Minister Tzipi Livni on Saturday the 27th “… instructed the Foreign Ministry to take emergency measures to adapt Israel’s international public relations to the ongoing escalation in the Gaza Strip.” (Haaretz, 12/28/08). “An aggressive and diplomatic international public relations campaign” needed to be launched simultaneously with the estimated “60 raids” that now pummel Gaza each day, raids that, in human terms, have taken the lives of five children, all girls, of the Ba’losha family killed in Bait Lahia City north of Gaza and three children from the Al Absi family in Rafah refugee camp as Israeli rockets collapsed their roof. (freepalestine.ps, Sameh, Habeeb). More

1st International Conference on Public Relations 2.0

The first international Conference on PR 2.0 hosted and organized by Iran International PR Conference Secretariat and 8th Art Global Consulting Co., gives pr and communication practitioners the opportunity to review and evaluate the application of PR 2.0 tools in their companies and organizations.
The first international Conference on PR 2.0 by taking an approach to offer new achievements of public relations industry, calling for papers and inviting Iranian and foreign experts gives the attendees the power of development and sustainable and balanced competition in the shape of new knowledge of public relations. More

The Fifth Step towards Raising the Name of Iran

Iran International Public Relations Conference will be held for the fifth successive year by Mehdi Bagherian as Secretary General. Despite all difficulties, the professional achievements of the Conference were so remarkable that the number of interested people to participate in the Conference has been increased every year. Each year, one or two months before the Conference, the secretariat apologize people for not being able to register any more. We’re interviewing Mehdi Bagherian, the Conference Secretary General. We find him more jovial than previous years. More

The 1st International Conference on the Status & Role of Women in PR

Introduction
Women’s influence on public relations has grown rapidly in recent years. Increasingly, women pr practitioners enter the field or assume leadership and management of public and private companies. This growing trend throughout the world is a manifestation of women’s efficiency and their crucial role in pr area.
Public Relations Global Consulting Company (PRGCC) in cooperation with professional association holds “the 1st International Conference on Women’s Status and Role in PR” in July 2009 in Tehran.

Purposes of Conference:
Contribution to studies and clarification of women’s character and status in public relations
Contribution to studies and description of women’s achievements and how to use their talents and capabilities in this field
Contribution to development and promotion of knowledge of public relations and encouraging women pr practitioners in modern standards and methods
Paving the way for exchanging experience and knowledge in public relations industry
Establishing scientific relations and exchanging ideas among women pr practitioners
Collecting information and introducing the latest achievements of women in pr area
Holding special meeting and promoting necessary skills for women pr practitioners
Exchanging successful executive experience and the way for making pr women’s achievements practical
Discussing the problems and challenges of women’s active involvement in public relations

Conference Programs
Submitting articles in general and special meetings
Public and private organizations and companies share their experience in public relations as case studies
Holding forums for senior managers and experts of organizations and economy entities
Holding educational workshops on public relations
Holding exhibitions on companies and organizations’ achievements, scientific books and publications, multimedia educational programs, introducing consulting, educational, and research pr institutes
Holding a clinic on advancing the profession of public relations during conference days
Paying homage to the successful women pr practitioners
Establishing a data bank for women pr practitioners

The Subject matters
The status of women in public relations; approaches and achievements
Women professional law; a survey of women activities in public relations field
Code of women’s rights and responsibilities in public relations
Women management in public relations; a strategic approach
Strategic planning of women’s issues in public relations
Characteristics of proper public relations for women
An introduction of key elements in women involvement in public relations
Clarification of women’s multiple roles in public relations
Gender-specific behaviors in public relations field
The role of women in the economy of public relations
The role of IT in women involvement in public relations
Public relations and feminine creativity
Women in the Internet and PR 2.0
Woman, public relations, and globalization
Woman, public relations, and entrepreneurship
Men’s trust in women’s management in public relations
Evaluating the status of women in public relations
Legal and professional hindrance to women involvement in public relations
Strategies for effective involvement of women in public relations field

Any cooperation is welcomed
Considering the importance of public relations and its role in realization of goals of public and private organizations and companies, and its results and consequences, the conference organizers would welcome any advice or suggestion with open arms.
People interested in attending the different committees of conference or special meetings, seminars, and workshops contact us at conference address.

Relation between East and West Asia

As you know, the capacities developed in Asia at the end of 20th century, included India and China besides Japan in the world ten top strong economies and ASEAN, as a symbol of this regional convergence, guaranteed economic growth for the countries in the region. And today, countries such as China, Singapore, Thailand, and North and South Korea, known as South East Asian Tigers, manifest a marvelous convergence. Even Japan which tended to be separated for some time, is moving toward this convergence. Therefore, on the one hand, East Asia and on the other hand, West Asia (ECO) are moving towards economic development. There are also the geo-economic Gulf Persian and Iran Plateau, great potentiality for economic growth in West Asia.
This raises the question, how much could we, pr practitioners, be effective in increasing a two-way convergence among East and West Asian countries, especially Islamic countries? And claim that the main role of public relations practitioners is establishing communications.
Fortunately, one of the purposes of this travel is to create a strategy with the help of our colleagues in Malaysia and other Islamic countries to establish, develop and reinforce communications. Such cooperation provides us mutual economic benefits and reinforces Asian culture and eastern strong identity. It also helps us encounter the foreseeable threats.
All Asian and Islamic countries have common cultural background and economic base. Mutual understanding of lagging behind the other countries and the idea of Asia for Asians caused commonality that could lead to an effective communication between East and West Asia.

Global Identity for Public Relations

Mehdi Bagherian, secretary general of Iran International PR Conference and the editor of Electronic PR Publication, gave an interview to our reporter during his visiting to ISACO News. He addressed some of the problems of public relations in Iran and suggested potential solutions to them in his report about holding and preparation for the conference. He also referred to the role of conference in resolving those problems. Bagherian believed understanding the commercial power of public relations is the key to global trade. Therefore, we need to build a solid foundation today.More

5th International Conference on Public Relations in Iran

5th International Conference on Public Relations in Iran
November 13 -14 2008
Tehran – Iran

Introduction
5th International Conference on Public Relations in Iran will be held on 13-14 Nov. 2008 in Tehran, Iran. Considering the experience of the four previous conferences, it is expected that the public relations professors, researchers, managers, and experts endow the public relations community with their achievements, opinions and the findings of their research by sending their practical and scientific articles to the conference.

Conference purposes
=Providing ground for research and opinion exchange of experts and managers
=Providing an appropriate atmosphere for different academic and executive sections to familiarize and interact with each other and work in unison
=Making the effort to realize path to improvement of public relations status in social and organizational decision making
=Introducing and clarifying the role of public relations managers in social and organizational planning and decision making
=Exhibiting the achievements and capabilities of Iran public relations units
=Exhibiting practical patterns and models on the basis of domestic instructions and national values

Conference educational features
=Sharing the experience of Iranian and foreign companies and organizations in public relations field
=Presenting case studies, examples and objective instances
=Allocating time for asking and answering
=Presenting practical achievements and opinions of the conference as a guidance and instruction

Conference programs
=Publishing “Public Relations Guide”: the most important result of the conference. It includes presenting problems in order of priority and proposing solutions for them. The root of this backwater should be mentioned to be able to take the necessary actions.
=Showing a short film about the status and role of public relations in Iran
=Praising the best articles
=Citing deans of public relations and awarding Dr. Notghi Prize (father of modern public relations in Iran)
=Citing well-intentioned and public-spirited experts of public relations
=Citing the prominent experts of provinces
=Conducting four half-day educational workshops by Iranian and foreign experts
=Presenting two successful experience of Iranian organizations in public relations management and management in public relations
=Holding two special meetings
=Holding an exhibition of achievements and capabilities of public relations

Special meetings
1.Forward-looking public relations, leadership and management
2.Reciprocal responsibilities of managers of forward-looking public relations and progressive organizations

Call for papers
In addition to keynote speeches, selected articles by the scientific committee could be presented in the conference and printed in conference book.
Speeches and articles should be prepared and presented according to two pivots below:
1)
a) Critique and evaluation of innovations on the basis of:
- Necessity, importance, and priority
- Principles, methods and approaches
- Appropriate to changes in national and international levels
- Performance quality and results (assessment)
b) Clarification and evaluation of innovative experience
2) Proposing new plans and ideas for improving the quality of programs and projects and increasing their effectiveness
a) Plans and perspectives focusing on the scope of program
b) Plans and perspectives focusing on effective elements such as:
- Bilingualism
- Information technology and communications
- Globalization
- World of business

Key pivots
=Human resources management and the role of human investments in progressive public relations
=Progressive public relations and management consultancy skills
=Progressive public relations and reputation risk management
=Progressive public relations and international image management
=A managerial perspective to Progressive public relations; present status and new orientations

Conference permanent secretariat
.Tel: 09121938419 – 09329449048
.Address: PR Kargozar Institute, zip code 19395/6986, Tehran, Iran
.Website: www.ICPR.ir
.Email: info@ICPR.ir

Iran PR Center of Electronic Services

Iran PR Center of Electronic Services
Clear goal – clear message
(We have taken the third step: toward electronic public relations)
 
Electronic media are incomparable media. Any other media can’t compete with it in saving time and money, and swiftness and broadness of the information one can receive. There are of course other mass communication media which are useful for target audience. In this case, the Internet, Email, SMS, and generally speaking, electronic services could be used as a supplement for other media to reach a better result.
Iran PR Center of Electronic Services (IPRCES) enables you to send emails, SMS, emergency message, newsletter, bulletin, pod cast, and any other services to any person with only a click.
With the help of this center, you can complete your information project more easily.
 
Objectives and benefits
-          Decreasing costs and saving time: speeding information dissemination
-          Shortening information cycle and services
-          Attracting and increasing publics loyalty
-          Surpassing in this competitive field and increasing the ability of innovation, competitiveness and efficacy
-          Specialization of communication and advertising activities and programs and decreasing the need for additional investment in this field
-          Increasing awareness on the name of company and organization (reputation/image management)
-          Receiving measurable results and return on investment
-          Increasing the visitors of company/organization’s web site
-          Specialization and privatization of email and other communication and advertising tools
-          Cutting the cost of direct post
-          Being ever available for your publics and customers
-          Developing the process of information dissemination and scientific cooperation
-          Benefiting from “biggest customer”
-          Saving publics’ time and energy
 
PR – SMS
Companies and organizations would be able to send information of their concern through SMS with the help of PR – SMS Center.
PR – SMS Center of PR Kargozar Institute is the only specialized pr system in Iran which send the necessary information of this field extensively.
In addition to benefits such as accuracy and swiftness in giving information, this center enables you to specialize and privatize your SMS by mentioning your name, automatically organizes programs for different events through prepared texts and personalizing operation and setting the sending dates by online calendar, saves publics’ time and energy, shortens the cycle of information dissemination and meets information and communication needs as quickly as possible.
 
Facilities and features
PR – SMS provides you to
1.      Personalize advertising SMSs
2.      Produce task process including list of audiences (name, cell phone number), text and sent date
3.      Organize programs for various events automatically through prepared texts and personalizing operation and setting the sending dates by online calendar
4.      Generate periodic task and sending to unlimited number of people as alarm in different dates and with different contents
5.      Save a process with all its publics, edit and recall it
6.      Form groups and prioritize them for targeted calls
7.      Work easily with the system
8.      Work in a completely Persian environment
9.      Produce different projects for different purposes
10.  Categorize publics in groups
11.  Identify kinds of messages (feasts, felicitations, condolence, …)
12.  Identify a series of prepared message
13.  Send message according to audience, group or kind of group
14.  Write message in Persian and English as the main and ancillary text message
15.  Prioritize the sending
16.  Filter the sending
17.  Generate dynamic text message (relation with data bank or sending name and number of persons)
18.  See sent items
19.  See prepared text messages for sending
20.  See not sent text messages for sending
21.  Receive delivery report (successful and/or unsuccessful)

Benefits of using PR – SMS
1.      Doing some internal and external tasks of  public relations organizations
2.      Sending communication and advertising messages, reminding messages, felicitation and condolence messages
3.      Sending personal and special messages to specific persons and groups
4.      Sending mass messages for products and services marketing
5.      Conducting surveys through SMS and analyzing received responses
6.      Receiving criticism and suggestions
7.      Holding contest and drawing through SMS
8.      Creating terminal news for subscribers and sending every day’s news to them
 
E-Mail PR
There is no doubt that email is a powerful tool for public relations practitioners who interact continuously with publics, demanders, employees, shareholders, and ordinary people.
Persuading pr practitioners to like and use this medium is what PR Kargozar Institute has begun a few years ago by holding “the first electronic pr workshop” (first step) and launching “the first online pr organization in Iran” (www.iranpr.org) (second step).
 
Service of the online institute
-          Specialization and personalization of email
-          Optimization of email
-          Management of email program
Online newsletter
Newsletters are kind of publication consisting of short articles with aim of updating publics and customers’ information. They may also include recommendations and other information about special interests of publics and customers.
Electronic newsletter is a multiple communication tool for electronic marketing and information dissemination:
Information dissemination, creating brands, advertising, marketing, reputation management, creating website traffic, and being a thoughtful leader
 
Dissemination of information
Disseminating of information about pr news is one of the goals of Iran PR Center of Electronic Services.
The first step of subscription for news SMS has been started on May 16th, public relations day. All interested people and groups may receive the newest news through SMS for a small fee.
By attending Iran PR Center of Electronic Services, act more powerfully in disseminating of information.

Call for Papers 5th International Conference on Public Relations in Iran

Call for Papers
5th International Conference on Public Relations in Iran
November 13-14 2008
Tehran- Iran
By the presence of public Relations scholars and experts

In addition to the speeches of keynote speakers, the selected articles by scientific committee could be published in the conference book. Therefore, experts, researchers, and professors are invited to send their articles on thematic structure of the conference to the address of secretariat.
The conference will pivot around:

First
a. Criticizing and evaluating the innovations in respect of:
- Necessity, importance and priority
- Principles and approaches
- According to changes in national and international level
- The quality of performance and the result of performance (evaluation)
b.Clarifying and evaluating the innovative experience resulting from performance

Second
Suggesting new plans and outlooks for improving the quality of programs and increasing its effectiveness
a.Plans and views on the scope of program
b.Plans and views on influencing elements such as:
- Bilingualism
-IT and communications
- Globalization
-The world of business
-Strategic management and leadership (system+target+team)=outlook

at http://www.icpr.ir/

Invitation Letter for 5th International Conference on Public Relations in Iran

I am so pleased to inform you that Kargozar Public Relations Institute (KPRI) will hold Iran 5th International Conference on Public Relations in Tehran on 13-14 November 2008. The conference is aimed at exchanging Public Relations knowledge in an international level and promoting the profession in Iran by holding some expertise seminars and workshops on public relations different fields. Some expertise exhibition will be also set up during the conference.
It should be also mentioned that this conference is cosponsored by some of the Iran Public Relations universities, associations, NGOs and companies as well as PR governmental organizations.
We hereby invite you to attend the 5th Iran International Conference on Public Relations in Tehran on 13-14 November 2008 and it is a great pleasure for us to host you. For further information, please visit our internet website at www.icpr.ir.

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Public relations tourism

Public relations tourism is an unknown subject matter in the modern literature of international public relations and implies several meanings which all of them not only decrease the cost of establishing relations with the outside world, but also increase international communications and improve the images and reputations of nations.
Proposing the “public relations tourism” plan is a new method for international public relations. Form this perspective, public relations tourism could mean creating a reciprocal and interactive relationship with the outside world – in order to help tourism industry to prosper.
However, what is defined within the framework of public relations tourism, relates to the duties of public relations practitioners and their perception of international public relations, and through reforming the existing situation and facilities, improve international communication and presentation of nations’ cultural power.
Besides the effect of public relations tourism on tourism industry, we should pay attention to the effect of international public relations on countries’ economies. Holding courses, conferences, scientific tours and … in a high international level, are considered an economic success for countries and among other benefits, familiarizing with cultures, capabilities and attractions of tourism and cultural exchange could be mentioned.