Public Relations in Iran

British Petroleum, Toyota and National Public Radio Top 2010 PR Blunders

2010-12-20T23:44:00.000+03:30

SAN FRANCISCO, Dec. 13, 2010 /PRNewswire/ -- The 16th Annual Top 10 PR Blunders List, compiled by San Francisco's Fineman PR, features ponderous product recalls, free speech fallout and companies that should know better than taking on mommy bloggers, not to mention a tragic environmental disaster.
1. BP Execs Pass the Buck
All eyes were on British Petroleum this year for its role in the protracted oil spill crisis in the Gulf of Mexico. Although credited by some public relations professionals for speaking out early and often, CEO Tony Hayward hurt BP's corporate image by downplaying the damage and issuing thoughtless sound bites, including "it wasn't our accident" and "I just want my life back" …after 11 workers lost their lives in the explosion of oil rig Deepwater Horizon. But according to The Wall Street Journal, replacement CEO Bob Dudley continued courting backlash by accusing media and competing oil companies of "a rush to judgment" in condemning BP's crisis response and refusing to testify before a congressional committee. U.S. Rep. Edward J. Markey, head of that committee, fired back, saying that "BP is continuing to point the finger at everyone but themselves. Since this disaster began, BP has stood for 'Blame Passed.'"
2. "Moving Forward ... Uncontrollably"
"Unintended acceleration" in best-selling Toyota vehicles plagued the world's largest automaker in 2010, with the Los Angeles Times attributing over 100 deaths to crash-causing manufacturing defects. Like the affected models, the public relations debacle quickly escalated, with Toyota eventually "at the center of the biggest product recall since the Firestone tire fiasco in 2000," according to Motor Trend. The company stumbled through months of multistage recalls and poor communications, promoting inconsistent solutions that had few discernable effects on the situation, blaming parts suppliers and at one point targeting drivers themselves with the help of a National Highway Traffic Safety Administration report. "If you look at what they did it was clear that they didn't really understand the magnitude of the issue and the potential PR risk," Tim Calkins, clinical professor of marketing at Northwestern University, told MSNBC.com.
3. Fired Up Over NPR Action
Although National Public Radio commentator Juan Williams raised eyebrows when he told Bill O'Reilly of FOX News' "The O'Reilly Factor" that flying on airplanes with overt Muslims made him nervous, it was NPR that took the damaging reputational hit. NPR CEO Vivian Schiller dismissed Williams over the phone and, according to The Washington Post, later publicly implied that Williams needed psychological help. His supporters framed the firing as a First Amendment issue and called for cuts to NPR's budget while FOX News capitalized on the situation by awarding Williams a multi-year contract and promising to protect his freedom of speech. Jon Stewart of "The Daily Show" declared FOX News "the winner," exclaiming, "Are you kidding me NPR? You're picking a fight with Fox News? They gave Juan Williams a $2 million contract just for you firing him! ... You just brought a tote bag of David Sedaris books to a knife fight."
4. Craigslist "Missed Connection" on "Adult Services"
Popular classifieds website Craigslist came under public, media and governmental scrutiny for longtime insistence on retaining its "Adult Services" category. Andrea Powell, founder of human rights organization FAIR Fund, called the website "the Wal-Mart of online sex trafficking," as reported by The Washington Post, among others. Founder Craig Newmark performed poorly when interviewed on the topic by investigating CNN reporter Amber Lyon, eventually falling silent and walking away. Craigslist CEO Jim Buckmaster blasted Lyon for her "ambush," but the company eventually pulled the category in the U.S. – though not overseas – after coming under pressure from the public and the House of Representatives. House members Ted Poe (R – Texas) and Loretta Sanchez (D – Calif.), took the fight to the pages of Politico.com, writing that "Buckmaster and Newmark need to change their tone and join, rather than debate, those who are trying to fight this problem." Elizabeth Hovde of The Oregonian agreed, writing that "Craigslist didn't take the high road without some public pushback."
5. Amazon Bans Porn but Promotes Pedophilia
While public relations and the practice of law both involve client defense, it's important to select the correct tool for the job. When Amazon.com employed anti-censorship arguments in a stilted statement to the Business Insider to defend its decision to sell an author's self-published guide for pedophiles, the online retail giant left itself open to massive public retaliation via social media, including calls for a boycott of the site. CNN's Anderson Cooper joined the fray, blasting Amazon for "profiting from pedophilia," accusing it of a double-standard given its "blanket ban on porn" and deriding the company for citing free speech while not responding to his or other journalists' calls for comment. Amazon quickly pulled the book from offer but not before sales of it had risen 101,000% in less than a day. Nick Saint of the Business Insider wrote that "keeping the pedophilia … while banning simple smut is a pretty tough policy to justify."
6. Sticky Situation at Nestle
Besieged by Greenpeace supporters protesting its use of environmentally questionable palm oil, international food giant Nestle dropped the social media ball. Instead of immediately addressing public concerns, the company first lobbied to have the video removed from YouTube and then accused Facebook posters of copyright infringement, initiating a combative online exchange with opponents and publicly debating the "rules of engagement." This heavy-handed approach won Nestle no sympathy and, as reported in The Wall Street Journal, drew thousands of protesting "fans" to the company's Facebook page. According to The Holmes Report, "There's not much question that [Nestle's] response – first silence the critics, then descend to their level – exacerbated the crisis, generating additional criticism in the digital arena and inevitably attracting the attention of the mainstream media."
7. Public Recalls Trust in Johnson & Johnson
Misleading claims from health-care giant Johnson & Johnson and subsidiary McNeil Consumer Healthcare may have originated a damaging series of issues with well-known products such as Tylenol, Motrin and Benadryl, but delayed corporate action, "phantom recalls," and a glaring lack of corporate transparency turned a bad situation into a nightmare crisis culminating in social media uproar and a congressional investigation. Mina Kimes of Fortune reported that House Rep. Edolphus Towns (D–N.Y.) took the giant to task in a May hearing, saying "the information I've seen during the course of our investigation raises questions about the integrity of the company ..... it paints a picture of a company that is deceptive, dishonest, and has risked the health of many of our children." This is in striking contrast with Johnson & Johnson's actions during its case-study-worthy 1982 Tylenol recall. As Newsweek blogger Raina Kelley wrote, it "looks like we're going to need a new example of good corporate public relations."
8. James Makes "The Decision"
Reigning NBA MVP LeBron James made news for the clueless handling of his free agency choice, when he announced that he was leaving the Cleveland Cavaliers for the Miami Heat during a highly publicized, live ESPN special entitled "The Decision" ... without giving the Cavaliers any prior notice. James' actions enraged his most ardent supporters and drew media criticism for perceived arrogance, including from Time reporter Sean Gregory, who wrote that "this isn't about the actual game. This is all about the ego of King James." Clevelanders screamed "traitor," burned jerseys sporting James' No. 23 in the streets and accused James of believing he was "bigger than the game" while Charles Barkley called the announcement "a punk move." Cleveland native Derrick Tatum summed it up, telling The Miami Herald "[James] just disrespected the whole city by embarrassing [Cleveland] on national television."
9. Glenn Beck: Beyond Belief
Political commentator and prominent conservative Glenn Beck offended many by holding his "Restoring Honor" rally in Washington D.C. on August 28, the same location and date as Dr. Martin Luther King's historic freedom march. Beck claimed that the event, which was dominated by high-profile conservatives such as Sarah Palin and attended by Tea Party members, was non-political and not racially divisive. But many media weren't convinced, including Ben Adler of Newsweek, who wrote that "the next time a conservative makes a racially inflammatory remark, perhaps he shouldn't wonder why he doesn't get the benefit of the doubt."
10. "Alaska Airlines Hates Families"
Alaska Airlines stranded Dan Blais' family in Las Vegas when his wife returned to the gate after rushing away to deal with a diaper emergency, coldly informing him that he could still board the waiting plane but that his wife's ticket had been given to a stand-by customer because she was "one minute late." Unwilling to abandon his family or wait two or three days for a stand-by flight, Blais purchased seats with an alternative carrier, returned home and then detailed his unsatisfying experience in the now defunct blog entitled "Alaska Airlines Hates Families" (excerpts from the original post can be found on Business Insider). When the media caught wind of the couple's experience, their story began appearing in daily newspapers such as the Vancouver Sun and the Edmonton Journal and among mommy bloggers. While Alaska Airlines social media manager Elliott Pesut did respond promptly in the blog's comment section, he did so without compassion, citing rigid policy and offering a future travel voucher for less than half the family's losses. Alaska Airlines later agreed to give the couple the amount spent on new plane tickets.
About the Fineman PR Top 10 PR Blunders List
San Francisco-based Fineman PR (www.finemanpr.com) assembles the annual PR Blunders List as a reminder that good public relations is critical to businesses and organizations. Selections are limited to Americans, American companies or offenses that occurred in America. Selections are limited to avoidable acts or omissions that caused adverse publicity; image damage was done to self, company, society or others; and acts that were widely reported in 2010.
SOURCE Fineman PRBack to top
RELATED LINKShttp://www.finemanpr.com

Top 10 Public Relations Mistakes

2010-12-20T23:42:00.000+03:30

The goal of public relations is to portray your business in the best possible manner. This can range from establishing yourself in the market to damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in your business and to write or report on your business activities.
To read the full story on AllBusiness.com, click here.

Call for Papers: Publishing the “Islamic Public Relations” Book

2010-12-16T13:43:00.000+03:30

Kargozar PR Institute has planned to publish the “Islamic Public Relations” book in English and Persian for the first time.
Moslem professors and experts are invited to send their abstracts before 20 Jan. 2011 to KPRI.

Some of the proposed subjects
· Introducing Islamic public relations
· Culture and Islamic public relations
· Applicability of the Internet in Islamic public relations
· Islamic public relations and nongovernmental organizations
· Islamic public relations, theories and applied techniques
· Islamic public relations, education and research
· Islamic public relations and social, economical, political and cultural changes
· Islamic public relations and ethical principles
· Islamic public relations, human, publics and customers
· Islamic public relations and management
· Islamic public relations, marketing and publicity
· Islamic public relations, modernism and free market thought
· Islamic public relations and two-way beneficial relations
· Islamic public relations, universality and globalization
· Islamic public relations and new business development
· Islamic public relations, opportunities and threats of globalization
· Islamic public relations, philanthropy and donation (social responsibility)
· Islamic public relations and the opportunity of image making (image and reputation management)
· Islamic public relations, public opinion and poll
· Islamic public relations, public politics planning and thought leaders
· Islamic public relations, local patterns and models
· Islamic public relations and communication management
· And other proposed subject by experts

Submission terms and conditions
· Scientific papers to promote Islamic public relations.
· Papers should contain English and Persian abstract ( a maximum of 180 words), keywords, introduction, body, conclusion and reference list in alphabetical order and should be a maximum of 30 A4 pages:
a) Book: last name, first name initial, (year of publication), title, volume number, (translator’s first and last name), edition, publication city, press company.
b) Paper: last name, first name initial, (year of publication), title, publication, issue, number of pages.
c) Thesis: last name, first name initial, (year of publication), title, Master/doctoral thesis, major, faculty, university.
d) Report: organization, (year of publication), title.
e) Internet: last name, first name initial, (date detection), website address.
· Reference to sources in the text should be as follows: (author’s name, year of publication: page number)
· Authors’ contact information including their first and last name, degree, university or organization, address, telephone number, email address, should be sent in a separate page.
· Papers should be in format of Word and should be emailed to info@iranpr.org or kargozar80@yahoo.com
· Papers should not be published beforehand.
· Kargozar PR Institute has every right to edit or summarize the submitted papers.

The 6th International Conference on Public Relations

2010-08-23T15:48:00.002+04:30

Iran international Conference on Public Relations was held for the first time in 2004 in IRIB Int’l Conference Hall magnificently with attendance of more than 5000 people including the government officials, senior managers of ministries, members of Parliament of Islamic Republic of Iran, public relations professors, managers and practitioners in public and private organizations, universities and scientific centers affiliates, and invited guests from inside and abroad.
Within the five successful annual conferences which were held with cooperation of the State public relations departments, more than 150 papers and speeches have been delivered and 25 specialty workshops have been carried out.
Now the 6th International Conference on Public Relations, presenting the new achievements in industry-art of public relations, through call for papers and inviting Iranian and foreign experts, creates an opportunity of balanced and permanent development and competition for attendees. More

80%+ Twitter accounts inactive, but core users more committed

2010-02-09T14:25:00.003+03:30

Back in April there were comparisons of Twitter = the new Second Life (i.e the hyped network of 2009) when Nielsen said that 60% of users lost interest after registering, leaving their accounts dormant.
Though Twitter won’t be heading into obscurity like the virtual world (this New York Times article gives some good reasons why), it’s still the case that Twitter’s actual user base is small compared to the number of registrations as some new stats from RJMetrics show.
In fact, according to RJMetrics, Twitter’s rate of churn isn’t 60% as Nielsen found in April, it’s 80%+, with only 17% of Twitter accounts sending a single tweet over the past month. http://www.socialmediatoday.com/SMC/170564?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

ICPR 2010 6th International Conference

2009-12-24T01:10:00.000+03:30

ICPR 2010 6th International Conference"Social Media and Public Relations" Nov 16–18, 2010Tehran , IRAN
6th International Conference on Public Relations in Iran will be held on Nov. 2010 in Tehran , Iran . Considering the experience of the Five previous conferences, it is expected that the public relations professors, researchers, managers, and experts endow the pr community with their achievements, opinions and the findings of their research by sending their practical and scientific articles to the conference.
* Web: www.icpr.ir
* Mail: info@iranpr.org

PR 2.0: Google Wave for Collaboration

2009-12-08T01:21:00.003+03:30

It took me a little while to receive my invitation to Google Wave and to play around with the platform. For the past few weeks, friends have asked me to discuss my thoughts on Google Wave and if I like it or not. In the beginning, it was difficult to respond, because I just didn’t feel I had enough time to explore to properly make an http://www.deirdrebreakenridge.com/2009/12/pr-2-0-google-wave-for-collaboration/

How PR People Can Tactfully Locate, Pitch Influential Bloggers

2009-07-24T17:37:00.000+04:30

Many PR agencies are hesitant to issue any guarantees on whether a particular piece of content or advertisement will "go viral," leading millions of users to toss it around through their various social media platforms. One way that they try to achieve this is by approaching the people often most responsible for the viral spread of content online -- big-name bloggers and popular social media users.A recent piece in the New York Times detailed how PR agencies in Silicon Valley get their clients' news in front of the key influencers who drive stories within the entire blogosphere. In one scene in the article, a publicist named Brooke Hammerling discusses how she plans to get placements for a particular client:Instead, she decides that she will 'whisper in the ears' of Silicon Valley's Who's Who -- the entrepreneurs behind tech's hottest startups, including Jay Adelson, the chief executive of Digg; Biz Stone, co-founder of Twitter; and Jason Calacanis, the founder of Mahalo. MORE

Spinning the Web: P.R. in Silicon Valley

2009-07-05T15:00:00.002+04:30

Menlo Park, Calif. — Brooke Hammerling (publicist) and Erin McKean (entrepreneur) are in a Sand Hill Road conference room, hashing out plans to unveil Ms. McKean’s new Web site, Wordnik.Ms. Hammerling, while popping green apple Jolly Ranchers into her mouth, suggests a press tour that includes briefing bloggers at influential geek sites like TechCrunch, All Things Digital and GigaOM.But Roger McNamee, a prominent tech investor who is backing Wordnik, is also in the room, and a look of exasperation passes across his face at the mere mention of the sites. More

new president of Iranian Association of Public Relations Specialists

2009-06-18T22:32:00.002+04:30

At the meetimg held on Thursday 18 June. 2009, Mehdi Bagherian was elected as the new president of Iranian Association of Public Relations Specialists (IAPRS) by a majority vote. Also Hamed Reza Esmaeili was appointed as the vice president and Seyed Shahab Seyed Mohseni as the bursar of IAPRS.

Social Media Case Studies SUPERLIST- 22 Extensive Lists of Organizations Using Social Media (UPDATED)

2009-04-15T09:44:00.001+04:30

A great way to get ideas for how your organization can use social media is to check out what others are doing. Here are 22 sites below (and one book) that will get you started.
Did I miss any collections? Please let me know in the comments and I’ll add them to this list.
If You Read This, Please Tweet This To Your Followers (just copy and paste the following into your Twitter bar): Social Media Case Studies Superlist http://tinyurl.com/6m97al

100 Twitter Tools to Help You Achieve All Your Goals

2009-03-21T15:39:00.000+03:30

Twitter has become an incredible tool not just for communication, but for improving your life. College students can use it to expand their social circle, promote their side business, keep their coursework organized, and more. Whether you want to achieve your Twitter goals, or just use it as a tool to achieve others, these twitter tools will help you get there. more

The write stuff: Driving SEO and social media with articles

2009-03-21T15:36:00.000+03:30

There are few better ways to promote your business than by writing good, helpful articles and sharing them on the Internet.
Good content attracts good traffic.
On an average day, 60 percent of Gen Y, Gen X and Boomers are on the Internet, according to the Forrester Research. Two-thirds of these people are online several times per day. While online, the most popular activities include getting news and finding information via search engines. This means that if you’ve got good content on your site, that can be found by search engines, you’ll have a natural advantage over competitors. more

the first anthem for public relations

2009-03-20T15:35:00.003+03:30

Rejuvenation of public relations through art and music such as producing the first anthem for public relations. The first anthem for public relations has been launched by Kargozar Public Relations Institute:

A true word, means a love storyThe beginning

of innocence, means love extremity

These days, news are seldom unreleased

And the moon does not hide behind the clouds

When every moment is pregnant with incidents

You cannot close your eyes on the moments

We are in the path to light, transparent like glass

Concurrent with Speed Age, in moment, forever

In the world of acceleration, there is no place for isolation

For conquering the moment, there is no way except communication

10 things 'PR people' do that annoy editors

2009-01-25T18:18:00.002+03:30

I can't help noticing that of the editors who participated in the survey, only four were willing to be identified! Commendations to Milton Walker of CVM, Gillian Haughton of TVJ and Pete Sankey of the Observer for having the courage of their convictions. Here are the results:
10 things 'PR people' do that annoy editorsJournalists and public relations practitioners have a love/hate relationship. Editors want news and PR people can be good sources of information. If they don't have the information they probably know someone who does.
For these reasons, editors and PR practitioners need each other and are likely to get along... unless the PR practitioner is guilty of any of these 10 annoying things that editors identified in a STRATCOM informal survey. More

His PR honeymoon coming to an end, will Obama learn lessons of his predecessors?

2009-01-25T18:14:00.001+03:30

On Tuesday, as my wife and I gathered our 5-year-old twins to witness President Barack Obama's inauguration, a pair of other January 20 moments in U.S. history came to mind.
Exactly 20 years ago, I was an intern at the Macon (Ga.) Telegraph & News, helping edit the front page that included news of George H.W. Bush's inauguration as our nation’s 41st president.
And 20 years before that, I was in diapers as Richard M. Nixon was sworn in as president. More

Comments/ Gaza/6

2009-01-11T14:03:00.001+03:30

There is no need to ask such questions because of the function of the Professional PR business in a society.
PR people/practitioners raise their voice in the Gaza massacre if someone pays them to do so: PR is a business serving to those who pay the money. IPRA and the like do perform two jobs: To promote PR business and to do the snake oiling (with very few exceptions). People should not allow organizations like IPRA, International Advertising agencies, AD COUNCIL in their country. Their business is snake oiling and selling the snakes via mind management (via creating fake images on reality). Their existence is bad for the humanity. They produce ignorance and make money by producing nothing good for human life. They are well-dressed, well-rehearsed and well-paid leaches of 21st century! (extremely few exceptions; exception: PR departments in public organizations that work for the public interests. How many are there?).

Take care
İrfan erdogan

Comments/ Gaza/5

2009-01-11T08:50:00.003+03:30

Just as a follow up to my correspondence yesterday, I wanted to pass along the following article from today’s edition of The New York Times, one of our most influential newspaper. I think it’s important that you and your colleagues know that pro-Gaza are being heard here.

January 8, 2009
Op-Ed Contributor
What You Don’t Know About Gaza
By RASHID KHALIDI
NEARLY everything you’ve been led to believe about Gaza is wrong. Below are a few essential points that seem to be missing from the conversation, much of which has taken place in the press, about Israel’s attack on the Gaza Strip.
THE GAZANS Most of the people living in Gaza are not there by choice. The majority of the 1.5 million people crammed into the roughly 140 square miles of the Gaza Strip belong to families that came from towns and villages outside Gaza like Ashkelon and Beersheba. They were driven to Gaza by the Israeli Army in 1948.
THE OCCUPATION The Gazans have lived under Israeli occupation since the Six-Day War in 1967. Israel is still widely considered to be an occupying power, even though it removed its troops and settlers from the strip in 2005. Israel still controls access to the area, imports and exports, and the movement of people in and out. Israel has control over Gaza’s air space and sea coast, and its forces enter the area at will. As the occupying power, Israel has the responsibility under the Fourth Geneva Convention to see to the welfare of the civilian population of the Gaza Strip.
THE BLOCKADE Israel’s blockade of the strip, with the support of the United States and the European Union, has grown increasingly stringent since Hamas won the Palestinian Legislative Council elections in January 2006. Fuel, electricity, imports, exports and the movement of people in and out of the Strip have been slowly choked off, leading to life-threatening problems of sanitation, health, water supply and transportation.
The blockade has subjected many to unemployment, penury and malnutrition. This amounts to the collective punishment — with the tacit support of the United States — of a civilian population for exercising its democratic rights.
THE CEASE-FIRE Lifting the blockade, along with a cessation of rocket fire, was one of the key terms of the June cease-fire between Israel and Hamas. This accord led to a reduction in rockets fired from Gaza from hundreds in May and June to a total of less than 20 in the subsequent four months (according to Israeli government figures). The cease-fire broke down when Israeli forces launched major air and ground attacks in early November; six Hamas operatives were reported killed.
WAR CRIMES The targeting of civilians, whether by Hamas or by Israel, is potentially a war crime. Every human life is precious. But the numbers speak for themselves: Nearly 700 Palestinians, most of them civilians, have been killed since the conflict broke out at the end of last year. In contrast, there have been around a dozen Israelis killed, many of them soldiers. Negotiation is a much more effective way to deal with rockets and other forms of violence. This might have been able to happen had Israel fulfilled the terms of the June cease-fire and lifted its blockade of the Gaza Strip.
This war on the people of Gaza isn’t really about rockets. Nor is it about “restoring Israel’s deterrence,” as the Israeli press might have you believe. Far more revealing are the words of Moshe Yaalon, then the Israeli Defense Forces chief of staff, in 2002: “The Palestinians must be made to understand in the deepest recesses of their consciousness that they are a defeated people.”
Rashid Khalidi, a professor of Arab studies at Columbia, is the author of the forthcoming “Sowing Crisis: The Cold War and American Dominance in the Middle East."

Comments/ Gaza/4

2009-01-11T08:47:00.003+03:30

I agree something should be done by PRs about the crimes occurring in Gaza., especially because of the spin now occurring frrom Israel about the criminal assaults on the UN schools

Comments/ Gaza/3

2009-01-11T08:45:00.002+03:30

In response to your query, some approaches that immediately come to my mind include: Launch An International Public Relations Cry Campaign For GAZA a) through a Letter jointly signed by Presidents of PR Institutes worldwide to the PR Society of America to seek cooperation to influence and persuade their government to act fast to stop the killings b)) Start a 'GAZA and the Animals' Album on internet where each PR Insititute document ongoing atrocities which should ultimately affect the image and reputation of the Kingdom of Animals carrying out these atrocities c) Organised Prayers d) The Role of PR People in Supporting Donations and contributions through their national efforts for GAZA e) Non Muslims and GAZA - approach non muslims for support and give them media coverage to highlight that there are millions of non muslims who appose the GAZA killings and they should be seen as examples to other non muslims. Mr Mehdi as in all PR projects , even good proposals remain in the file , unless a strong leader within the fraternity initiate and move it to success. so who, what, where, when and how do we PR people of the world come together to act? May God help all PR people, whatever race or religion, be champions of Truth and Humanity

Comments/ Gaza/2

2009-01-11T08:42:00.002+03:30

We are very saddened by these atrocities and do our bit to help through the many campaigns going on in Malaysia . We also participate in organised prayers to ask Allah to help protect innocent people especially the poor children. how else to help? do you think PR Associations all over the world can unite and take a stand by issuing statements in an organised fashion against these atrocities to the media ? Or something to lend weight to the call to end the Gaza attacks?

Gaza: Propaganda, Perception, and Reality

2009-01-06T17:57:00.003+03:30

'How dreadful knowledge of the truth can be.' -- (Oedipus Rex, Scene I)
As the Israeli military launched an “all out war” with Hamas in the Gaza strip, as casualties mounted to 400 dead and another 1450 wounded, as tanks and troops massed in the area just outside the wall that imprisons the people of Gaza, as preparations for a ground assault into the “closed military zone” around the Gaza strip moved forward, Foreign Minister Tzipi Livni on Saturday the 27th “… instructed the Foreign Ministry to take emergency measures to adapt Israel’s international public relations to the ongoing escalation in the Gaza Strip.” (Haaretz, 12/28/08). “An aggressive and diplomatic international public relations campaign” needed to be launched simultaneously with the estimated “60 raids” that now pummel Gaza each day, raids that, in human terms, have taken the lives of five children, all girls, of the Ba’losha family killed in Bait Lahia City north of Gaza and three children from the Al Absi family in Rafah refugee camp as Israeli rockets collapsed their roof. (freepalestine.ps, Sameh, Habeeb). More

1st International Conference on Public Relations 2.0

2008-11-15T08:44:00.005+03:30

The first international Conference on PR 2.0 hosted and organized by Iran International PR Conference Secretariat and 8th Art Global Consulting Co., gives pr and communication practitioners the opportunity to review and evaluate the application of PR 2.0 tools in their companies and organizations.
The first international Conference on PR 2.0 by taking an approach to offer new achievements of public relations industry, calling for papers and inviting Iranian and foreign experts gives the attendees the power of development and sustainable and balanced competition in the shape of new knowledge of public relations. More

The Fifth Step towards Raising the Name of Iran

2008-10-27T06:11:00.002+03:30

Iran International Public Relations Conference will be held for the fifth successive year by Mehdi Bagherian as Secretary General. Despite all difficulties, the professional achievements of the Conference were so remarkable that the number of interested people to participate in the Conference has been increased every year. Each year, one or two months before the Conference, the secretariat apologize people for not being able to register any more. We’re interviewing Mehdi Bagherian, the Conference Secretary General. We find him more jovial than previous years. More

The 1st International Conference on the Status & Role of Women in PR

2008-09-15T09:50:00.001+04:30

Introduction
Women’s influence on public relations has grown rapidly in recent years. Increasingly, women pr practitioners enter the field or assume leadership and management of public and private companies. This growing trend throughout the world is a manifestation of women’s efficiency and their crucial role in pr area.
Public Relations Global Consulting Company (PRGCC) in cooperation with professional association holds “the 1st International Conference on Women’s Status and Role in PR” in July 2009 in Tehran.

Purposes of Conference:
Contribution to studies and clarification of women’s character and status in public relations
Contribution to studies and description of women’s achievements and how to use their talents and capabilities in this field
Contribution to development and promotion of knowledge of public relations and encouraging women pr practitioners in modern standards and methods
Paving the way for exchanging experience and knowledge in public relations industry
Establishing scientific relations and exchanging ideas among women pr practitioners
Collecting information and introducing the latest achievements of women in pr area
Holding special meeting and promoting necessary skills for women pr practitioners
Exchanging successful executive experience and the way for making pr women’s achievements practical
Discussing the problems and challenges of women’s active involvement in public relations

Conference Programs
Submitting articles in general and special meetings
Public and private organizations and companies share their experience in public relations as case studies
Holding forums for senior managers and experts of organizations and economy entities
Holding educational workshops on public relations
Holding exhibitions on companies and organizations’ achievements, scientific books and publications, multimedia educational programs, introducing consulting, educational, and research pr institutes
Holding a clinic on advancing the profession of public relations during conference days
Paying homage to the successful women pr practitioners
Establishing a data bank for women pr practitioners

The Subject matters
The status of women in public relations; approaches and achievements
Women professional law; a survey of women activities in public relations field
Code of women’s rights and responsibilities in public relations
Women management in public relations; a strategic approach
Strategic planning of women’s issues in public relations
Characteristics of proper public relations for women
An introduction of key elements in women involvement in public relations
Clarification of women’s multiple roles in public relations
Gender-specific behaviors in public relations field
The role of women in the economy of public relations
The role of IT in women involvement in public relations
Public relations and feminine creativity
Women in the Internet and PR 2.0
Woman, public relations, and globalization
Woman, public relations, and entrepreneurship
Men’s trust in women’s management in public relations
Evaluating the status of women in public relations
Legal and professional hindrance to women involvement in public relations
Strategies for effective involvement of women in public relations field

Any cooperation is welcomed
Considering the importance of public relations and its role in realization of goals of public and private organizations and companies, and its results and consequences, the conference organizers would welcome any advice or suggestion with open arms.
People interested in attending the different committees of conference or special meetings, seminars, and workshops contact us at conference address.

Relation between East and West Asia

2008-09-02T09:05:00.000+04:30

As you know, the capacities developed in Asia at the end of 20th century, included India and China besides Japan in the world ten top strong economies and ASEAN, as a symbol of this regional convergence, guaranteed economic growth for the countries in the region. And today, countries such as China, Singapore, Thailand, and North and South Korea, known as South East Asian Tigers, manifest a marvelous convergence. Even Japan which tended to be separated for some time, is moving toward this convergence. Therefore, on the one hand, East Asia and on the other hand, West Asia (ECO) are moving towards economic development. There are also the geo-economic Gulf Persian and Iran Plateau, great potentiality for economic growth in West Asia.
This raises the question, how much could we, pr practitioners, be effective in increasing a two-way convergence among East and West Asian countries, especially Islamic countries? And claim that the main role of public relations practitioners is establishing communications.
Fortunately, one of the purposes of this travel is to create a strategy with the help of our colleagues in Malaysia and other Islamic countries to establish, develop and reinforce communications. Such cooperation provides us mutual economic benefits and reinforces Asian culture and eastern strong identity. It also helps us encounter the foreseeable threats.
All Asian and Islamic countries have common cultural background and economic base. Mutual understanding of lagging behind the other countries and the idea of Asia for Asians caused commonality that could lead to an effective communication between East and West Asia.

Global Identity for Public Relations

2008-08-18T08:23:00.005+04:30

Mehdi Bagherian, secretary general of Iran International PR Conference and the editor of Electronic PR Publication, gave an interview to our reporter during his visiting to ISACO News. He addressed some of the problems of public relations in Iran and suggested potential solutions to them in his report about holding and preparation for the conference. He also referred to the role of conference in resolving those problems. Bagherian believed understanding the commercial power of public relations is the key to global trade. Therefore, we need to build a solid foundation today.More

5th International Conference on Public Relations in Iran

2008-06-11T09:23:00.003+04:30

5th International Conference on Public Relations in Iran
November 13 -14 2008
Tehran – Iran

Introduction
5th International Conference on Public Relations in Iran will be held on 13-14 Nov. 2008 in Tehran, Iran. Considering the experience of the four previous conferences, it is expected that the public relations professors, researchers, managers, and experts endow the public relations community with their achievements, opinions and the findings of their research by sending their practical and scientific articles to the conference.

Conference purposes
=Providing ground for research and opinion exchange of experts and managers
=Providing an appropriate atmosphere for different academic and executive sections to familiarize and interact with each other and work in unison
=Making the effort to realize path to improvement of public relations status in social and organizational decision making
=Introducing and clarifying the role of public relations managers in social and organizational planning and decision making
=Exhibiting the achievements and capabilities of Iran public relations units
=Exhibiting practical patterns and models on the basis of domestic instructions and national values

Conference educational features
=Sharing the experience of Iranian and foreign companies and organizations in public relations field
=Presenting case studies, examples and objective instances
=Allocating time for asking and answering
=Presenting practical achievements and opinions of the conference as a guidance and instruction

Conference programs
=Publishing “Public Relations Guide”: the most important result of the conference. It includes presenting problems in order of priority and proposing solutions for them. The root of this backwater should be mentioned to be able to take the necessary actions.
=Showing a short film about the status and role of public relations in Iran
=Praising the best articles
=Citing deans of public relations and awarding Dr. Notghi Prize (father of modern public relations in Iran)
=Citing well-intentioned and public-spirited experts of public relations
=Citing the prominent experts of provinces
=Conducting four half-day educational workshops by Iranian and foreign experts
=Presenting two successful experience of Iranian organizations in public relations management and management in public relations
=Holding two special meetings
=Holding an exhibition of achievements and capabilities of public relations

Special meetings
1.Forward-looking public relations, leadership and management
2.Reciprocal responsibilities of managers of forward-looking public relations and progressive organizations

Call for papers
In addition to keynote speeches, selected articles by the scientific committee could be presented in the conference and printed in conference book.
Speeches and articles should be prepared and presented according to two pivots below:
1)
a) Critique and evaluation of innovations on the basis of:
- Necessity, importance, and priority
- Principles, methods and approaches
- Appropriate to changes in national and international levels
- Performance quality and results (assessment)
b) Clarification and evaluation of innovative experience
2) Proposing new plans and ideas for improving the quality of programs and projects and increasing their effectiveness
a) Plans and perspectives focusing on the scope of program
b) Plans and perspectives focusing on effective elements such as:
- Bilingualism
- Information technology and communications
- Globalization
- World of business

Key pivots
=Human resources management and the role of human investments in progressive public relations
=Progressive public relations and management consultancy skills
=Progressive public relations and reputation risk management
=Progressive public relations and international image management
=A managerial perspective to Progressive public relations; present status and new orientations

Conference permanent secretariat
.Tel: 09121938419 – 09329449048
.Address: PR Kargozar Institute, zip code 19395/6986, Tehran, Iran
.Website: www.ICPR.ir
.Email: info@ICPR.ir

Iran PR Center of Electronic Services

2008-05-06T12:21:00.000+04:30

Iran PR Center of Electronic Services
Clear goal – clear message
(We have taken the third step: toward electronic public relations)

Electronic media are incomparable media. Any other media can’t compete with it in saving time and money, and swiftness and broadness of the information one can receive. There are of course other mass communication media which are useful for target audience. In this case, the Internet, Email, SMS, and generally speaking, electronic services could be used as a supplement for other media to reach a better result.
Iran PR Center of Electronic Services (IPRCES) enables you to send emails, SMS, emergency message, newsletter, bulletin, pod cast, and any other services to any person with only a click.
With the help of this center, you can complete your information project more easily.

Objectives and benefits
-          Decreasing costs and saving time: speeding information dissemination
-          Shortening information cycle and services
-          Attracting and increasing publics loyalty
-          Surpassing in this competitive field and increasing the ability of innovation, competitiveness and efficacy
-          Specialization of communication and advertising activities and programs and decreasing the need for additional investment in this field
-          Increasing awareness on the name of company and organization (reputation/image management)
-          Receiving measurable results and return on investment
-          Increasing the visitors of company/organization’s web site
-          Specialization and privatization of email and other communication and advertising tools
-          Cutting the cost of direct post
-          Being ever available for your publics and customers
-          Developing the process of information dissemination and scientific cooperation
-          Benefiting from “biggest customer”
-          Saving publics’ time and energy

PR – SMS
Companies and organizations would be able to send information of their concern through SMS with the help of PR – SMS Center.
PR – SMS Center of PR Kargozar Institute is the only specialized pr system in Iran which send the necessary information of this field extensively.
In addition to benefits such as accuracy and swiftness in giving information, this center enables you to specialize and privatize your SMS by mentioning your name, automatically organizes programs for different events through prepared texts and personalizing operation and setting the sending dates by online calendar, saves publics’ time and energy, shortens the cycle of information dissemination and meets information and communication needs as quickly as possible.

Facilities and features
PR – SMS provides you to
1.      Personalize advertising SMSs
2.      Produce task process including list of audiences (name, cell phone number), text and sent date
3.      Organize programs for various events automatically through prepared texts and personalizing operation and setting the sending dates by online calendar
4.      Generate periodic task and sending to unlimited number of people as alarm in different dates and with different contents
5.      Save a process with all its publics, edit and recall it
6.      Form groups and prioritize them for targeted calls
7.      Work easily with the system
8.      Work in a completely Persian environment
9.      Produce different projects for different purposes
10. Categorize publics in groups
11. Identify kinds of messages (feasts, felicitations, condolence, …)
12. Identify a series of prepared message
13. Send message according to audience, group or kind of group
14. Write message in Persian and English as the main and ancillary text message
15. Prioritize the sending
16. Filter the sending
17. Generate dynamic text message (relation with data bank or sending name and number of persons)
18. See sent items
19. See prepared text messages for sending
20. See not sent text messages for sending
21. Receive delivery report (successful and/or unsuccessful)

Benefits of using PR – SMS
1.      Doing some internal and external tasks of public relations organizations
2.      Sending communication and advertising messages, reminding messages, felicitation and condolence messages
3.      Sending personal and special messages to specific persons and groups
4.      Sending mass messages for products and services marketing
5.      Conducting surveys through SMS and analyzing received responses
6.      Receiving criticism and suggestions
7.      Holding contest and drawing through SMS
8.      Creating terminal news for subscribers and sending every day’s news to them

E-Mail PR
There is no doubt that email is a powerful tool for public relations practitioners who interact continuously with publics, demanders, employees, shareholders, and ordinary people.
Persuading pr practitioners to like and use this medium is what PR Kargozar Institute has begun a few years ago by holding “the first electronic pr workshop” (first step) and launching “the first online pr organization in Iran” (www.iranpr.org) (second step).

Service of the online institute
-          Specialization and personalization of email
-          Optimization of email
-          Management of email program
Online newsletter
Newsletters are kind of publication consisting of short articles with aim of updating publics and customers’ information. They may also include recommendations and other information about special interests of publics and customers.
Electronic newsletter is a multiple communication tool for electronic marketing and information dissemination:
Information dissemination, creating brands, advertising, marketing, reputation management, creating website traffic, and being a thoughtful leader

Dissemination of information
Disseminating of information about pr news is one of the goals of Iran PR Center of Electronic Services.
The first step of subscription for news SMS has been started on May 16th, public relations day. All interested people and groups may receive the newest news through SMS for a small fee.
By attending Iran PR Center of Electronic Services, act more powerfully in disseminating of information.

Call for Papers 5th International Conference on Public Relations in Iran

2008-03-26T12:54:00.003+04:30

Call for Papers
5th International Conference on Public Relations in Iran
November 13-14 2008
Tehran- Iran
By the presence of public Relations scholars and experts

In addition to the speeches of keynote speakers, the selected articles by scientific committee could be published in the conference book. Therefore, experts, researchers, and professors are invited to send their articles on thematic structure of the conference to the address of secretariat.
The conference will pivot around:

First
a. Criticizing and evaluating the innovations in respect of:
- Necessity, importance and priority
- Principles and approaches
- According to changes in national and international level
- The quality of performance and the result of performance (evaluation)
b.Clarifying and evaluating the innovative experience resulting from performance

Second
Suggesting new plans and outlooks for improving the quality of programs and increasing its effectiveness
a.Plans and views on the scope of program
b.Plans and views on influencing elements such as:
- Bilingualism
-IT and communications
- Globalization
-The world of business
-Strategic management and leadership (system+target+team)=outlook

at http://www.icpr.ir/

Invitation Letter for 5th International Conference on Public Relations in Iran

2008-03-26T12:43:00.003+04:30

I am so pleased to inform you that Kargozar Public Relations Institute (KPRI) will hold Iran 5th International Conference on Public Relations in Tehran on 13-14 November 2008. The conference is aimed at exchanging Public Relations knowledge in an international level and promoting the profession in Iran by holding some expertise seminars and workshops on public relations different fields. Some expertise exhibition will be also set up during the conference.
It should be also mentioned that this conference is cosponsored by some of the Iran Public Relations universities, associations, NGOs and companies as well as PR governmental organizations.
We hereby invite you to attend the 5th Iran International Conference on Public Relations in Tehran on 13-14 November 2008 and it is a great pleasure for us to host you. For further information, please visit our internet website at www.icpr.ir.

Download article

2008-01-11T16:54:00.000+03:30

The Application of “Best Practices” in Public Relations Measurement and Evaluation Systems
Corporate Identity and Corporate Reputation in Silicon Valley: Case Studies in Public Relations and Integrated Communications
How Much Does My Baby Cost? An Analysis of Gender Differences in Income, Career Interruption and Child Bearing
Public Relations Practitioners’ Relationships with Media and Each Other as Moderators of Excellent Health Information and the Local Public Health Agenda
Reviewing the Growth and Development of Scholarly, Online Publishing: Forging a New Frontier in Public Relations Research

Public relations tourism

2008-01-04T11:37:00.000+03:30

Public relations tourism is an unknown subject matter in the modern literature of international public relations and implies several meanings which all of them not only decrease the cost of establishing relations with the outside world, but also increase international communications and improve the images and reputations of nations.
Proposing the “public relations tourism” plan is a new method for international public relations. Form this perspective, public relations tourism could mean creating a reciprocal and interactive relationship with the outside world – in order to help tourism industry to prosper.
However, what is defined within the framework of public relations tourism, relates to the duties of public relations practitioners and their perception of international public relations, and through reforming the existing situation and facilities, improve international communication and presentation of nations’ cultural power.
Besides the effect of public relations tourism on tourism industry, we should pay attention to the effect of international public relations on countries’ economies. Holding courses, conferences, scientific tours and … in a high international level, are considered an economic success for countries and among other benefits, familiarizing with cultures, capabilities and attractions of tourism and cultural exchange could be mentioned.

Public Relations and International Communications Management

2007-12-25T16:54:00.000+03:30

Establishing relations is the very first job of pr practitioners. In fact, the most important role they play in the society is communication. Therefore, public relations as a managerial principle, has a communicative aspect and should be managed properly.
The context of international communications management, like any other communicational areas, depends on different cultural factors. It means that, international public relations addresses a framework made of cultural, religious, social, and normative system in public-universal realm. It is in this public-universal realm that public opinion is formed.
International public relations is not formulaic communications or trade of communications, but the presence of pr practitioners in such a complex area, necessitates making use of the existing capacities to increase their understanding of the strategic role of public relations from national to international level.
However, this raises the question, how to win the trust of public opinion in public-universal realm?
To create convergence and win trust and international cooperation, there are plenty of facilities and capacities. Regenerating and reforming the existing capacities is what pr practitioners should focus on.
Finally, it should be noted that international public relations is a combination of different factors, and if we could juxtapose these factors according to logical principles, we will adds value to them. Therefore, public relations could pave the way for economical improvements in a country.

the Iranian Public Relations Practitioners' visit of Malaysia/2

2007-12-14T18:58:00.000+03:30

the Iranian Public Relations Practitioners' visit of Malaysia /1

2007-12-14T18:25:00.000+03:30

Iranian Delegate Proposes Mutual Understanding With Bernama

2007-12-14T17:52:00.000+03:30

The Iranian Secretariat of International Conference of Public Relations (ICPR) has proposed a mutual understanding with national news agency Bernama to present a positive image of Iran. Iranian Association of Public Relations Specialists (IAPRS) secretary-general Mehdi Bagherian said the negative propaganda by the western media towards Iran could only be countered by establishing relations with another Islamic country. Conference Secretary General said the Iranian government had announced 2007 as the Year of National and Islamic Unity and the main agenda was to promote unity among Muslim countries via their news agencies. Bagherian, who led a team of 50 IAPRS delegates to Wisma Bernama this morning, attended a briefing with Bernama's senior executives led by deputy editor-in-chief Salbiah Said.

Secretary General for Iranian Association of Public Relations Specialists

2007-10-16T00:53:00.000+03:30

There has been some news that Mr. Mahdi Bagherian, a member of Iranian Association of Public Relations, has been appointed as the Secretary General for Iranian Association for Public Relations Specialists.

Mr. Mahdi Bagherian was appointed as the Director General for the Public Relations and International Dept. in International Research Center for Seismology and Earthquake Engineering of Iran.

Mr. Bagherian is the Manager of Kargozar Public Relations Institute and is the pioneer of the first expertise publication for Public Relations.

He has written some books on Public Relations and is the Project Manager Encyclopedia of Public Relations in Persian.

Mr. Bagherian established the first website for Public Relations in Iran, 8 years ago and has prepared a team for Iranian Network for Public Relations Information (SAHRA). It will be uploaded in English and Persian in the next months.

Google News Adds (Special) Comments

2007-08-29T17:14:00.000+03:30

Google News USA is rolling out an experimental feature that lets people or organizations who are part of a news story add a comment to the news. “Our long-term vision is that any participant will be able to send in their comments, and we’ll show them next to the articles about the story. Comments will be published in full, without any edits, but marked as ’comments’ so readers know it’s the individual’s perspective, rather than part of a journalist’s report,” Google writes in their Google News blog. This feature was foreshadowed in internal Google documents that leaked in 2006.
To participate in this program, you can start by searching for your own name in Google News. For any story you find that you feel deserves a second view, you can then write to news-comments@google.com, including your comment, a link to the story, your contact details, and information how your contact information can be verified. For instance, if your organization is Coca-Cola and www.cocacola.com/contact includes the email address peter@cocacola.com, then a verification might consist of simply checking if someone received the reply sent to peter@cocacola.com. This verification process is slightly atypical for Google as it’s very manual, meaning it may also need a lot of workers to handle this as it’s not automated.
I’m curious to see how this Google News process will work out; it’s an original, fresh way to look at news aggregation. News reports already often interview “all sides” of the story, but they don’t always do – and they might also use selective quoting to skew an issue, either to push through an agenda of the publishing house, or just because the article’s author was keen to make a certain point. And the news report might not have a comments function of its own. In that situation, individuals who have no access to large publications (nor much time to ensure their view is printed in the publication) will now be able to push their view right on Google News. And even if you don’t want to correct an article’s statements, if you were involved in the news you might have additional first-hand information that add new perspective. “By commenting to us you can help us increase the number of diverse and meaningful points of view on the news,” the Google News comments help reads.
On the other hand, this feature might also aid to dilute news reports; imagine, say, an Associated Press reporter who researched some weeks to come up with an incredibly fact-checked piece about food poisoning with Acme Inc’s products. Acme Inc, trying to prevent an image scandal, now issues a factually wrong but well-written counter-statement to Google News, who will put it next to the news bits. Readers might now figure, “Oh, AP got it wrong I guess, there’s the counter-statement right there, I’ll move on to other news.”
Google News, in any case, can use this comment feature to position themselves even stronger as the access point for news reports. It can turn the site from a read-only news portal to a read-write news meeting point, if people make use of this feature and the Google News moderators verify submissions speedily and rather objectively.
News comments each have a permalink, and clicking on “More” will expand the full text. A link points to the commenter’s homepage, if any, and a disclaimer below reads, “The views expressed herein are those of the author and do not necessarily reflect the views of Google Inc. or its employees,” pointing to the help pages for more information.

http://blogoscoped.com/archive/2007-08-08-n65.html

http://searchengineland.com/070808-104053.php

http://labnol.blogspot.com/2007/08/google-news-offers-solution-to-deal.html

http://www.micropersuasion.com/2007/08/google-news-now.html

http://news.google.com/news?scoring=r&hl=en&ie=UTF-8&q=+public+relations+&btnG=Search

http://www.google.com/support/news/bin/topic.py?topic=12285

The Message of Conference Secretary General

2007-08-16T00:30:00.000+03:30

The Message of Conference Secretary General
4th International Conference on Public Relations in IranNovember 15-16 2007Tehran- IranThe International Public Relations Conference was held for the first time in 2004 as a turning point in the history of public relations with the aim of creating an international wave pivoting around Iran public relations and in cooperation with pr associations and societies, institutes, organizations, ministries and public and private companies.This was a difficult movement which we interpreted as a campaign for presenting the name of Iran’s public relations. Achieving this aim was difficult and the difficulties were also present in the second and third conferences.But we are still determined to continue this course of action. Now we have many friends and comrades who support us in this campaign.Our goals are much more precise now.Fortunately, many of the people who share this responsibility with us are still determined in pursuing our goals. In preparing for the 4th conference, under pr scholars’ expert experience and benefiting from previous experience, considering the new needs of public relations field we are trying to hold it as practical as possible so that the attendants will be able to use their learning in their professional life.After holding 3 International PR Conference, the atmosphere of the conference has been expanded considerably and we are seeking to host more interested people in public relations.Along this we are seeking to prepare the plans so that the broad spectrum of attendants of conference including the experts, managers and scholars will be able to achieve their purposes.Today, by generalizing and analyzing the events occurring in the three previous conferences, we are taking steps more purposefully than ever.We hope that our companions in the three previous conferences and the interested people who will join us in the fourth conference benefit from this progressive movement and we will be able to pave the way for the improvement of Iran’s public relations.Any helpful suggestions would be welcomed.Mehdi BagherianConference Secretary General

4th International Conference on Public Relations in Iran

2007-07-19T18:02:00.000+03:30

Dear friends,
I am so please to inform you that Kargozar Public Relations Institute (KPRI) will hold Iran 4th International Conference on Public Relations in Tehran on 15-16 November 2007.
The conference is aimed at exchanging Public Relations knowledge in an international level and promoting the profession in Iran by holding some expertise seminars and workshops on public relations different fields. Some expertise exhibition will be also set up during the conference.
It should be also mentioned that this conference is cosponsored by some of the Iran Public Relations universities, associations, NGOs and companies as well as PR governmental organizations.
We hereby invite you to attend the 4th Iran International Conference on Public Relations in Tehran on 15-16 November 2007 and it is a great pleasure for us to host you. For further information, please visit our internet website at www.icpr.ir.

Sincerely Yours,
Mehdi Bagherian
Secretary General
Iran 4th International Conference on Public Relations

http://www.icpr.ir/
http://iranprblog.blogspot.com/
kargozar80@yahoo.com
irankpri@yahoo.com

4th International Conference on Public Relations in Iran

2007-07-18T19:56:00.000+03:30

4th International Conference on Public Relations

November 15-16 2007
Tehran - IRAN

http://www.icpr.ir/

Pen to Paper

2007-07-05T17:48:00.000+03:30

Since starting Ricochet Public Relations seven years ago, Todd Aydelotte has tested the writing skills of scores of college graduates applying for jobs at the $3 million New York City PR firm। The test, a challenging exercise in translating complex technical jargon into business prose, has usually proved too much for applicants, who include many alumni of elite institutions. "The majority of people who take this test fail it," says the entrepreneur. "That's been a real shocker to me." More

Unified Messaging in the Mobile Age

2007-06-19T08:12:00.000+03:30

As employees become more mobile, technology can help them control the flow of communications with clients and vendors through one point of contact for your business.
Small and mid-size businesses have always been short on one job category: administrative assistants। That's why unified messaging -- technology that deposits messages from all points of contact into a single, electronic, easily accessible inbox -- is so liberating. Employees are more productive and easier to reach when they can control communications with clients and vendors through a single inbox. More

Culture clash: U.S., Iran politics similar, which fuels conflict

2007-05-01T10:51:00.000+03:30

Americans dislike Iranians and Iranians dislike Americans, but the world dislikes both।In a recent BBC World Service survey, conducted by GlobeScan and the University of Maryland, Iran was most widely viewed as having a negative influence in the world, followed in second place by the United States. The survey asked 39,433 people in 33 nations across the world how they saw various countries. More

RE: Comments: A suggestion: Global day of PR-5

2007-04-27T21:00:00.000+03:30

If you are going to organize this, you need to get buy-in from the Major global firms and trade organizations। I don't see anyone from a majorcompany copied on this email। And it would be pointless to hold an event like this without a genuine and powerful initiative that contributessomething to global society. To be perfectly frank, public relations as a professional discipline has not earned enough respect globally to merit a World Day. Most companies are in the business to make money and don't make serious or positive contributions to the societies they operate in. If you are going to lobby for this, then you should plan to DO somethingconstructive. Otherwise, it is nothing much more than a PR stunt.
Best,Haroon
Executive Vice-President & Chief Operating OfficerManaging Director Trans-Arabian Creative Communications Services FZ LLC

Let's share to record the Global day of PR/6

2007-04-27T20:41:00.000+03:30

To choose and call a day as Global day of PR is in fact an action of informing people about the developing importance of PR industry as well as appreciating the pioneers of this profession, in order to fix PR in its deserved status.
This matter not only can cause to develop the PR-trend society but also to provide an opportunity for residents of PR Global village to ask for their professional rights.
The act of Kargozar PR Institute to invite the PR professionals and practitioners from throughout the world to share to record the Global day of Public Relations is not just a symbolic action but to put an emphasis on necessity of increasing the information of the citizens as well as developing the PR profession.
Fortunately as it was expected, there has been an upward trend in accepting the idea, so we have to take the next step:
1- it is offered to all the members to actively involveld in the project.
2- To prepare an E-scroll by the president of the group who has always played an important roll to put the new proposals into practice, to send to UNESCO and the other international PR associations.
3- The associations and Unions which agree with the proposal should involve officially and send a request to UNESCO at the same time.
4- Considering a special day as a fundamental factor.

Please send your comments to us at: info@iranpr.org

Bagherian,
Director of KPRI

Comments: A suggestion: Global day of PR /4

2007-04-24T08:36:00.000+03:30

It would be a good idea to have a Global PR Day. Can take it up with Global Alliance Board. Dr Ajit Pathak
Secretary Global Alliance of public relations and
Communications Management

Comments: A suggestion: Global day of PR /2

2007-04-24T01:01:00.000+03:30

This is an excellent idea, hence I support it.
Yahya R. Kamalipour, PhDProfessor and HeadDepartment of Communication
Purdue University Calumet, or UNESCO।CheersAli Mohammadi, PhDProfessor and Editor

Yes,it is very interesting idea,i think we should suggest as soon aspossible to UN or UNESCO.CheersAli Mohammadi, PhDProfessor and Editor
Department of CommunicationNottingham,उक

I endorse Mr Bagherian and Dr.Chowdhary's suggestion.No PR day can be without he mention of Edward Berney's name.He died on March10,1995 at the age of 103 years.He was a master of influencing public opinion.The other name is that of Gandhiji who used symbols and symbolic acts to sway public opinion.He died on Jan 30th and was born on Oct 2nd.whether we observe on their birth/or death days as international PR day or on April 21 is immaterial as long as the day is dedicated to such father figures.They changed social norms throuhg the tools of PR.Narendra
Prof Ujjwal K
Director, Symbiosis Institute of Media & Communication
Pune, India

Comments: A suggestion: Global day of PR

2007-04-23T08:04:00.000+03:30

I think the suggestion is a good idea. I suggest the pofessional bodies like IPRA, PRSA, IPR, CIPR, NIPR etc shouldbe involved in proposing the idea.
YAShuaib

A great idea from Mr Bagherian. We surely can have a world PR day, and it should be connected to a day related to a major PR achievement or a PR expert. Any suggestions from anyone?
Prof Ujjwal Chowdhury

Director, Symbiosis Institute of Media & CommunicationPune, India

Isn't 21Apr National PR Day।?At the Public Relations Society of India Chennai Chapter we had a very insightful address on Challenges and Opportunities for PR Practitioners by Mr R।Fernandez, Head Press and Public Affairs,British Deputy High Commission Chennai to commemorate this।

Sudha

Secretary PRSI Chennai Chapter

I think we should observe May 17 as Global Public Relations Day। Thiswill bring us closer to communities and people from different parts ofthe world, enable us to understand their culture and point of views onvarious topics. New communication channels will open up and provideplatform for healthy dialogue and discussions. I am sure all thiswould foster brotherhood and understanding among diverse communitiesof the world.

Gopal Sutar
Media Editor
Saudi Basic Industries Corporation (SABIC)

A suggestion: Global day of PR

2007-04-22T09:40:00.000+03:30

In Iran the 17th of May 2007 is called the day of Public Relations.Don't you think we should have a global day of PR? If yes, may bethis group should be pioneer to offer this suggestion to UN.Interesting to know the ideas of the members of this group.

Public Relations and Visual Media

2007-04-22T09:33:00.000+03:30

Haroon Sugich

There is no question that writing forms the essence of public relations practice and yet we are living in an age dominated by visual media. Visual communications are all too often treated as an afterthought by public relations professionals. When this happens we lose a powerful communications tool. The use of image in building a story and brand is critical to the overall success of a communications program. There is a need to enhance our understanding of how visual media can support the implementation of public relations programs. The creative use of editorial, corporate and industrial photography, video news releases, television interviews and an understanding of how cinema and television advertising has changed audience perceptions is the subject of a presentation by Haroon Sugich, who has spent over 35 years working as a professional communicator, in theatre, television, film, radio and in the print media as a journalist, corporate writer and author. As a leading public relations practitioner in the Middle East, Mr. Sugich will discuss the limitations on the use of visual media in PR and its potential as an increasingly important part of the public relations process.

Message Bazaar and Open Systems

2007-04-14T08:56:00.000+03:30

"Cultural Imperialism" was a term to be used to explain the relationship between the culture and the media in the Third World, before the “global village” and “globalization” terms became popular in the world. Later on, Americanization, denationalization, center-periphery, glocalization, and finally cultural invasion were added into the dictionary of communication. But perhaps none of the above terminologies represent the phenomenon which will happen in the world of communication in the future.
There are certain evidences which indicate that in the future the concept of mass audience would be replaced by a new one, which can be called numerous communicators (numerous senders and numerous receivers). The popularity of Internet chat rooms and web sites throughout the world along with the usage of DV cameras in the movie industries especially in the African countries are the best example for the argument that I am presenting in this paper.
This article explains how the "mass media" system would change its structure to include numerous "communicators," similar to the traditional market space that can be called Global Message Bazaar. This space is similar to the Old Persian market or oriental Bazaars which were used to sell, buy, and trade goods. The traditional market, in terms of communication, represents the largest pluralistic and diversified media space in the human history. The system is such that it allows audiences to participate in the communication processes as individuals rather than a faceless “mass.” These individuals share some characteristics with some minorities and majorities in the society, but remain independent and choose to receive only specified messages. Therefore, there will be numerous representations and message that would serve the needs of individuals. Just similar to the oriental bazaar, which this paper presents in the “Message Bazaar Model,” the mass media must fulfil their increasingly diverse audience needs.
It seems that, in the terms of high rate of having the choice to choose the specified messages in the said Bazaar, by the receivers of the message; the concept of “ cultural invasion” would be replaced by a new concept which is recommended in this article as: “cultural interfere”. This article explains the new concept and at the same time shows that contrary to cultural invasion which is said: arises from the desire of the others, cultural interfere arises from self desire and self protection.
In the future, how will be the role of public relations in the message bazaar, is an important question, that after recognizing the complete mechanism of the bazaar, it can be answered. But one can guess that public relations institutions can obtain the opportunity to play their main role, like an open and adaptive subsystem and be observer of the bazaar more than to be sender of the message. More

Globalization, Culture and Message Bazaar

What is Norouz(or noroz)?

2007-03-25T22:46:00.000+03:30

Norouz (Persian: نوروز‎ ) is the traditional Iranian new year holiday in Iran, Azerbaijan, Afghanistan, Pakistan, Turkey, Albania, Georgia, various countries of Central Asia such as Turkmenistan, Tajikistan, Uzbekistan, Kyrgyzstan, and Kazakhstan, as well as among the Iranian peoples everywhere. As well as being a Zoroastrian holiday, it is also a holy day for adherents of Sufism as well as Bahá’í Faith [1]. In Iran it is also referred to as an Eid festival, although it is not an Islamic feast. For Isma’ilis Navroz celebrates the birthday of Ali (Ali Ibn Talib), and is also celebrated as the new year festival due to the group being of Persian origin.
Norouz marks the first day of spring and the beginning of the Iranian year as well as the beginning of the Bahá’í year [2]. It is celebrated by some communities on March 21st and by others on the day of the astronomical vernal equinox (start of spring), which may occur on March 20th, 21st or 22nd.

Etymology

- A ceremonial table called Sofreh-e Haft Sin (cloth of seven dishes), name of each dish beginning with the Persian letter Sinn. A few days prior to the New Year, a special cover is spread on to the Persian carpet or on a table in every Persian household. This ceremonial table is called cloth of seven dishes, (each one beginning with the Persian letter cinn). The number seven has been sacred in Iran since the ancient times, and the seven dishes stand for the seven angelic heralds of life-rebirth, health, happiness, prosperity, joy, patience, and beauty.

The symbolic dishes consist of:
1. Sabzeh or sprouts, usually wheat or lentil representing rebirth.
2. Samanu is a pudding in which common wheat sprouts are transformed and given new life as a sweet, creamy pudding and represents the ultimate sophistication of Persian cooking.
3. Seeb means apple and represents health and beauty.
4. Senjed the sweet, dry fruit of the Lotus tree represents love. It has been said that when lotus tree is in full bloom, its fragrance and its fruit make people fall in love and become oblivious to all else.
5. Seer which is garlic in Persian represents medicine.
6. Somaq sumac berries represent the color of sunrise; with the appearance of the sun Good conquers Evil.
7. Serkeh or vinegar represents age and patience। . More

PR Training in Iran

2007-03-14T09:50:00.000+03:30

Establishing Press and PR Higher Institute in 1961 by Keyhan Institute was the first step in training public relation professionally and at present there are more than 15 universities and higher education centers that teach field of public relations.
Allameh Tabatabyi, Azad Islamic University, Tehran University, Imam Sadegh University, Practical- Scientific University, IRIB Faculty, and News Faculty are among these higher educations centers which offer bachelor degree in pr and MA and PhD in communications. There are also short training courses by Ministry of Culture, Governmental Management Center, Tehran Jahad Daneshgahi, public and private organizations and public relations institutes.
Holding international conferences on public relations aiming for exchanging experience and achievements, among other programs, are following up from 2004 by the world prominent pr experts. These conferences besides exchanging experience and information updating play an important role in the country image making. With the assistance of such conferences, many foreign invitees found out how western media judge spitefully and the real Iran is presented as it is.
Using educational technology is one of the projects, following up by pr private institutes and corporations in Iran.
Publishing scientific articles in international pr journals by Iranian experts presents pr achievements and shows the role of pr in the process of sustainable development.

4 Ways to Successfully Re-Post Others Content

2007-03-11T23:17:00.000+03:30

Online Marketing-Posting other peoples content is a great way to feel included in a conversation and get additional traffic. However, simply copying their post word for word won’t give any additional value to your visitors. So here are 4 ways to successfully re-post someone else’s content.
1) Your Thoughts. This is the easiest. Someone else posts on the best way to get traffic from Google and you post your thoughts. You can agree or disagree but it’s your opinion that makes it unique.
2) Expand upon it. Evey now and then, someone will write a nice short post that those that are familiar with the subject can follow along no problem. But others may feel lost. Expanding on someone else’s post to put in more details and make it understandable to a wider audience can be beneficial to a whole new group of people.
3) Summarize. The other day Matt Cutts did a quick post that ended up with about 800 words. Summarizing that into a 200 word post can draw more readers that don’t want to take the time to read the no-so-quick original post.
4) Time Travel. This is my favorite. Go to someone’s blog and dig back into the archives. Lets say to 2005. What were they talking about? It could be a fun point out how back in 2005, Rand was talking about sandbox theories with poison links and hilltop hubs. How many of these are still true today? With hindsight being 20/20 you have to be nice though.
Re-posting can be quite successful if done correctly. You can gain a whole new audience by simply working with what others are already saying. Just be sure to make it unique and give credit where credit is due.

An Emacs Interface To Google Services

2007-03-08T22:45:00.000+03:30

1 An Emacs Interface To Google Services
Google offers a number of services using a Google account. Many of these services also expose a Web API. this package provides a set of Emacs modules for accessing these services from inside Emacs. These modules are designed with an Emacs-centric, rather than a Web-browser centered view of the world. Where necessary Emacs package browse-url is used to invoke the Web browser of choice. The current distribution can be downloaded from Google Code Hosting and the source code is available via Subversion। Note that this is still work in progress. I'm releasing it as part of the Emacspeak project since I believe the package already has sufficiently useful functionality for users who spend a large amount of their time inside Emacs. There is no dependency on Emacspeak, and all clients provided here can be used without Emacspeak loaded.
1.1 Installation
1.2 How It Works
1.3 Top-level Customizations
1.4 Google Blogger gblogger
1.5 Google Calendar gcal
1.6 Google Reader greader
http://emacspeak.blogspot.com/2007/03/emacs-client-for-google-services.html

Public Relations Existence and Manifestation

2007-03-08T20:43:00.001+03:30

Public relations enjoy two kinds of existence and manifestation. One of its manifestations is mental and conceptual which is the essence of the understanding and acceptance of its philosophy and reason for being. The other one includes its external and objective manifestation which merely involves observing its conceptual manifestation namely; belief and action are public relations according which every agent should act based on his authority and responsibilities. It is clear that when your responsibilities are broader and more fundamental, you should also enjoy the required conditions for its proper actions and the goods, otherwise you will be an agent of no action which opposes the essence of the public relations.
It should be mentioned that public relations conceptual and objective existence are the same and regarded as one thing. The conceptual one is the prerequisite for the objective one and their relations are quite revealed. If the conceptual existence of public relation is not understood, its objective existence will not been proved. When public relations concept is not understood, the objective ratio between the aims, tools, techniques, skills and structures is not set and it leads to the deviation. In return, if the conceptual existence of public relation is grasped, its objective existence will be proved.
In objective existence, the aim is that the agent of public relations be informed upon the philosophy of its existence and being proved and show it in implementation. The one whose aim includes protecting the public interests and serving the public, he or she should act in such a way that is in accordance with the conceptual (philosophical) and objective criteria but, in conceptual existence, the main goal includes understanding the essence and philosophy of the public relations.
On of the other essential element for the correct understanding of public relations phenomenon formation is the fact that mental concept plays important role in understanding public relations understanding. In other words, the mental and philosophical concepts of public relations is not merely abstract and the agent will be referred to the most valuable men attainment, something beyond the verbal and mental data. In fact, public relations can reveal it status as a superfine goal.
For example, suppose the concept of “factory”. Haidger says in a small thesis upon the engineering “the settler should be before the building is made”. Explaining and analyzing these sentences by Haidger, Alen Garg says” his sentence is aimed at this fact that before making a house, we should be asked that what a house is? What does it help? How it is made and use?
It is the scope in which we are surrounded by imagine. You can ask out of 20 persons recently bought a house to explain the directions of the building. E.g. where is the north/ where is the south? Nobody knows. Thy do not pay attention to the directions. It was the settlement before being built.
So “Meaning Finding” and grasping public relations existence philosophy is the major principle of public relations. Public relations are not proved without meaning.
Undoubtedly, when the understanding and perception by the agents of public relations are not in accordance with the real philosophy and the professional culture is not integrated with the neo-thinking, braveness, productivity and courtesy, it will be hard to promote an comprehensive and constructing attempt within the framework of the goals and existence and philosophical aspiration and will promote the society universal appetite for various thoughts - and even the opposite one – abrogate “Keeping”.

Role of the IT in modern PR?

2007-03-05T10:57:00.000+03:30

The Information Technology has brought about communications revolution in the modern public relations. Ten years ago, few PR professionals in India could have imagined the kind of change IT has brought in. Computers have changed every thing. Besides being a writing tool and a storage database, computers have changed the ways of information dissemination. Thanks to the Internet, information and research methods have undergone a sea change.
The IT has changed the very concept of knowledge management. In India, the companies and the government departments have launched their own Intranet and Internet websites to cater to the information needs of their external or internal audiences. PR communication methodologies too had undergone rapid changes. For instance, when it comes to public relations, media persons have welcomed the creation of media centers on the websites as they can source the information online. The IT has integrated the functioning of PR with the rest of stakeholders such as customers and investors. Quick downloads have become order of the day and for PR practitioners providing downloading facility saves a lot of hassles of personal distribution of material such as press releases, company profiles and annual reports.

Public Relation in The New Millennium

2007-03-03T08:55:00.000+03:30

Aliakbar Jalali, Ph.D.
Iran University of Science and Technology

The Internet, the Personal Computers (PC) are fundamentally changing our lives, affecting the way we work, learn and interact. Alvin Toffler popularized the concept of the Third Wave, which basically explains that society is entering a new stage of civilization based on the information economy, and which is succeeding the agricultural and industrial ages. The next stage which is coming in the new millennium is a Fourth Wave of change, the Virtual Age.
Technology is rapidly changing our world. It seems that with each year the pace of change quickens. Each new process or invention makes still other advances possible. The new millennium is expected to bring about radical changes globally in the field of public relation or virtual public relation.
Public relation department was being rapidly transformed by increased mobility, rapid communication, and a deluge of available information from mass media. One of the several reasons why the public relation should became a technological leader for organization in the new millennium is a global revolution in Information and Communications Technologies (ICT) is occurring. The new millennium public relation is a tool for governments and privet organizations to use new technologies to provide people with more convenient access to government and privet organization information and services, to improve quality of service and provide opportunities to participate in processes.

comments on conference

2007-02-27T08:49:00.000+03:30

Seyed Kamal Kharrazi, Iranian Foreign Affairs Minister

Dear Mr. Mehdi Bagherian
In applying the order issued by the Supreme Leader of Iran in the year for answering the questions and with due regard to the importance of the PR in reaching organizational goals, holding such conference and attendance of the internal and foreign speakers aimed at exchanging views and determining and explaining the information and also the methods for public and international communication specially in the Islamic Republic of Iran is highly evaluated excellent.

Iran Ministry of foreign affairs welcomed this conference and participated in the conference. Your efforts and other administrators’ ones for holding this conference are appreciated.

comments on conference

2007-02-25T09:26:00.000+03:30

Jhon Sandres, Filish Man Managing Director (UK)
I think is was a revolution in Iran PR. Congratulating the conference administrators he added “if PR concerns realities, reality is thing expressed by PR. Every Iranian I have seen in the conference was well informed and warm regards owned with full of willing for learning and has something different from the ones by the West. He said ‘you have a lot of thing to say. Try to communicate this things to the peoples beyond the borders in order to invite the world to live peacefully.

comments on conference

2007-02-24T14:20:00.000+03:30

Loula Zaklama, IPRA President:
This conference was an unforgettable experience for me to learn more about Iran and its PR industry. She described the organization and contents of the speakers speeches as excellent. She added “I ma thankful to the Iranian hospitality. At the end, welcoming Kargozar PR Institute membership in IPRA, she added “I support this issue. She expressed hope that Iran PR can play an important role in IPRA new events.

Demand grows for PR people

2007-02-22T22:20:00.000+03:30

VANCOUVER — From Hollywood stars to little local businesses, everyone seems to have their own public relations person these days.
And with the increasing interest in hiring experts to communicate information to the public, the demand for trained PR professionals is experiencing a growth spurt. More

Believing in Humanity As the Public Relations Essence

2007-02-15T17:55:00.000+03:30

Group Public Relations and a growing attitude toward public relations is a new and creative view in Public Relations science. Group Public Relations are the foundation for Public Relations and understanding it requires understanding “public interests”.
Artor W Peach, the pioneer of public relations, has pointed in one of the Public Relations conference: The greatest aim of Public Relations is to turn the reflector toward us to see if we really do our duty for the sake of public interests. It is to say, we should see in what direction we are going by public relations. Then, we should reach to the end before the public understand.
Steward Ivan, the professor of Haunter College and the head of Public Relations in the College says: I want to point to the issue but not only for its brief look at ones’ view but also for I came to the conclusion after studying “Public Relations Developments” as a social profession that it reflects the use of mind. However, some believe that Public Relations are the reflection of a double-sides street in which the organizations and the public have a democratic conversation. Generally, the role played by the public in this assumptive conversation controls the conversation as the blood pressure controller and measures the temperature. More

Father of Iran Modern Public Relations

2007-02-15T17:47:00.000+03:30

Dr. Hamid Notghi (1920-1999), the father of Iran modern public relations, has changed our point of view on public relations for ever. He trained many young, ingenious, philanthropic, and familiar with social and human communication practitioners through Social Communications Science Faculty, which he has himself played an important role in its establishment.
These prizes were established in 2003 and it has been awarded to Dr. Kazem Mo'tamednejad, the father of Iran modern communications and Dr. James Grunig, the prominent professor of public relations in Communications Department, University of Maryland College Park in 2004 and 2005 respectively. More

how do we co-create and share meaning between different cultures and localities?

2007-02-14T23:12:00.000+03:30

Catherine Arrow said...
Good to see this new weblog and I'll look forward to reading further posts. In the meantime, this post and the paper that goes with it was extremely interesting and informative.The section on 'What is the problem' is particularly pertinent as it highlights one of the great challenges we face as global practitioners - just how do we co-create and share meaning between different cultures and localities? And it is not only a matter of linguistic differences either. Mechanisms and approaches that allow us to understand cultural impact need to be explored and investigated - an activity that forms one of the many challenges ahead for all practitioners, particularly with the advent and implementation of social media channels. Thanks again - and I look forward to more posts.

Iran 4th Public Relations Conference

2007-02-14T09:32:00.001+03:30

4th International PR Conference of Iran and will be held and attended by the high ranking PR practitioner of the world and more than 800 of PR managers, scholars, experts and students in 14-15 November 2007 in Tehran.
All the professors, scholars, administrators and writers are invited to deliver their papers for promotion of the PR profession on following topics:
1- PR and education
2- PR and management
3- PR and business
Writers and editors of PR books are invited to deliver a sample of theirs works and also their particulars to the conference secretariat. The preferred works will be granted special awards.
4th Iran International PR ConferenceScientific Committee
Reach at: Web site: http://www.icpr.ir
E-mail:info@iranpr.org

The first PR Color Journal

2007-02-13T00:38:00.000+03:30

The first PR Color Journal was published in 64 pages. No. 15 of this Journal contains specialty information under the names of understanding the business power of public relations in Iran, the state of moral in public relations, China in the process of change, the effect of Cyber Public Relations on civil society, why the Internet is considered the latest tools for public relations?, public relations in police agencies, freedom is the life-giving blood of the informational society, the role of public relations in the century's international companies, and fight against corruption.
You read in the editorial, 'public relations and image making'. The International PR Association's campaign for media transparency and examining the facilities of Arak's public relations are the other readable articles of this journal.
Preserving the patrimony, 8 effective elements in advertising, and public relations coup d'état are the articles in the cultural and scientific section of the journal.
Mehdi Bagherian is the responsible and chief editor of Kargozar Public Relations Quarterly.

Today's India and the Systematic Wonder

2007-02-08T13:01:00.000+03:30

India is changing rapidly in all fields. The growth rate of 9.2% of gross national product in fiscal year of 2006-2007 is big enough to hold a national celebration.
There is evidence that by amending some rules and principles and some major political and economic and even cultural changes in its 59-year history, India has reached a relatively good state. According to World Bank's report, India will be the fourth economy power in 2020. It is predicted that till that year the per capita income will increase four times. 26% population who live below the poverty line will decrease to 13%.
Here is a question that who has the responsibility of image making of India? To whom belongs today's credibility of India?
It is obvious that India's public relations and pr agencies especially public relations experts and practitioners have played an important role in the country image making as one of the world economy power. «Emergence and presence» is what public relations experts and practitioners should really pay attention. Paying attention only to good performance and result is not enough, presenting is important too.
There's no doubt that in all discussed matters, the role of public relations is of growing importance as one of managerial critical task. Nowadays India's pr practitioners are looking for new tools which produce more credibility for their country.
Today, public relations receives more attention as an effective communicational tools. Additionally, concentration on public relations programs and an increase in investment on public relations activities instead of mere advertising are signs of change and development.
Large public relations companies in Bombay, Bangalore, New Delhi, Calcutta, Madras, Heydar Abad, Pune, Ahmad Abad and other cities has contributed substantially to the expansion of importance of public relations in India.
Public relations in India is active in many fields which includes preparing yearly reports, managing web sites and publications, writing speeches, credit management, crisis management, preparing communications strategies and long term planning. More

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Strategy Rulers

2007-02-07T23:19:00.000+03:30

Today, the state run as well as private organizations and companies fails to establish extensive and effective communication. As the result, they should make attempts aimed at establishing communication and their position with strategic views.
“Activities Scope” is the first element to be discussed in the media extensive and comprehensive communication for any organizations and companies as they revive their entity based on their costumers’ demands, requirements and putting the strategic methods in communication on the sharp focus. Although, the consultation companies develop and expand the strategies considerably, the way of using these strategies is crucial which is not unfortunately paid much attention. It should be noted that all our activities are for the sake of serving the addresses and clients and only the public relations specialists enjoy the ability to pave the ground for developing the communication strategies and expanding the messages and measurements for public relations and feedbacks.
This is the only way through which we can accomplish in establishing links between strategies, communication, addresses and the clients. More

2007-02-04T01:24:00.000+03:30

An honest word, love story
Beginning of sincere, the end of love

World, although great, is smaller than human
When word means repetitive creation

These days less news are not revealed
Less fish is hidden behind the clouds

When all the minutes are full of events
We can never ignore the moment

We are in the path of light, transparent like always
Along with the speed, for ever

With such speed. It not the world of separation
The only way to victory is communication

Understanding Public Relations Business Power The case of Iran

2007-02-03T02:44:00.000+03:30

This paper deals with the principles for understanding public relations business power in Iran and will show that investment on public relations will have a very positive outcome.This paper tries to reveals the PR value to us on one hand and on the other hand it puts this fact on the sharp focus that today good performance is not the all thing but its presentation bears the same value and importance.This paper also deals with another value called “communication”. It confesses that today world is suffering the problem of “communication deep gap”. Paying attention to communication management and planning for its improvement in future is a most. As Betek Van Roler, Amsterdam University Professor, says “management future will grow in the gap between demand and supply for in case when there is no growth, there will be no future for the management itself.Another issue pointed in this paper is communication programs nature based on the culture and local values. The programs having one sided nature fail. This is why the countries can not expand the effective ties without understanding bilateral communication programs, getting information, atmosphere control and bilateral understanding. The communications methods used today are inactive and their activation needs investment on some areas especially public relations.Revealing the importance and status of Iran business geography, this paper will show finally that public relations and the attempts made by the new public relations generation can play an important role in changing Iran into one of the world developed and major countries. More

It is impossible to reach an insightful PR without having a philosophic and scientific view

2007-02-03T02:09:00.000+03:30

Director of Kargozar Public Relations Institute, Iran, speaks of transparency in the field of public relations.
Mehdi Bagherian director of KPRI in a meeting with PR experts and Managers of Golestan provice (one of the Northern province of Iran) which was held in the Conference hall of the agriculture university of Gorgan said Achievement and experience have shown that PR has the most effective role by comparison with other communications tools. We should note that it is not just an advertising tool but designing, supervising and evaluating the programs and plans are the other tasks of this impressive science.
Bagherian added It is impossible to reach an insightful PR without having a philosophic and scientific view. PR experts can lead and manage most of Global plans and projects by combining knowledge and experience with innovation and logical thought as well as creating profitable commercial situations.
Finally he said indeed PR management needs experts who do their tasks directly and clearly and try to make them transparent.

Public Relations Global Declaration

2007-02-03T01:59:00.000+03:30

Any civilization, in each historical period, offers several especial findings of its to the Humane Society parts of which having more effective role are recognized as the symbol of that civilization. By taking the results of the present brilliant civilization into consideration, we notice the fact that, “inevitable international relations” is the most prominent feature and symbol of civilizations. Therefore, the degree of success and credit of any society, is evaluated by the element of International interaction domain and ultimately, in a global totality, and in this fluctuating phase in which thought and wisdom can, more than any other tools, eliminate the existing challenges, the defining role of international PR, appears with valuable scientific credit and variable capabilities.
Today, the clever and intelligent leaders search for their strategic success, especially in areas of economic and politics in a global scale, and in order to achieve these crucial goals, free themselves from some obstructive customs in an increasing process, look at their expert and scientific norms which play an unassailable role in front of them.
The residents of the global village believe that, no organ like PR, possessed such a serious and general social responsibility, which is able to bring fortunate sea changes for Human Society, and it is this same exceptional opportunity that focused on the attention of social sciences, particularly communication knowledge theoreticians on PR.
Therefore, public relation is able to play a cutting-edge role in different areas. It seems that esteeming this new scientific phenomenon in public and private sectors in any country and increasingly investment in this profession- which needs the multilateral supports of governments- is absolutely necessary for promotion of national and international goals. Thus, recruiting expert manpower in this sensitive organ and equipping them with the latest discoveries of PR, for expanding this field in all universities and generally extending the culture of PR, is one of the press needs of the modern societies.
In such condition, we are assured that, by paving the ground for promoting the position of PR in national and international areas, the motto “Promoting PR, global alliance”- this deep-rooted wish of nations- shall be materialized.