09 February, 2010

80%+ Twitter accounts inactive, but core users more committed

Back in April there were comparisons of Twitter = the new Second Life (i.e the hyped network of 2009) when Nielsen said that 60% of users lost interest after registering, leaving their accounts dormant.
Though Twitter won’t be heading into obscurity like the virtual world (
this New York Times article gives some good reasons why), it’s still the case that Twitter’s actual user base is small compared to the number of registrations as some new stats from RJMetrics show.
In fact, according to RJMetrics, Twitter’s rate of churn isn’t 60% as Nielsen found in April, it’s 80%+, with only 17% of Twitter accounts sending a single tweet over the past month. http://www.socialmediatoday.com/SMC/170564?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

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