03 February, 2007

Understanding Public Relations Business Power The case of Iran

This paper deals with the principles for understanding public relations business power in Iran and will show that investment on public relations will have a very positive outcome.This paper tries to reveals the PR value to us on one hand and on the other hand it puts this fact on the sharp focus that today good performance is not the all thing but its presentation bears the same value and importance.This paper also deals with another value called “communication”. It confesses that today world is suffering the problem of “communication deep gap”. Paying attention to communication management and planning for its improvement in future is a most. As Betek Van Roler, Amsterdam University Professor, says “management future will grow in the gap between demand and supply for in case when there is no growth, there will be no future for the management itself.Another issue pointed in this paper is communication programs nature based on the culture and local values. The programs having one sided nature fail. This is why the countries can not expand the effective ties without understanding bilateral communication programs, getting information, atmosphere control and bilateral understanding. The communications methods used today are inactive and their activation needs investment on some areas especially public relations.Revealing the importance and status of Iran business geography, this paper will show finally that public relations and the attempts made by the new public relations generation can play an important role in changing Iran into one of the world developed and major countries. More


At February 6, 2007 at 2:20 AM , Blogger Chris said...

I amo delighted that this weblog has been established and wish it every success.

At February 13, 2007 at 1:03 AM , Blogger Catherine Arrow said...

Good to see this new weblog and I'll look forward to reading further posts. In the meantime, this post and the paper that goes with it was extremely interesting and informative.
The section on 'What is the problem' is particularly pertinent as it highlights one of the great challenges we face as global practitioners - just how do we co-create and share meaning between different cultures and localities? And it is not only a matter of linguistic differences either. Mechanisms and approaches that allow us to understand cultural impact need to be explored and investigated - an activity that forms one of the many challenges ahead for all practitioners, particularly with the advent and implementation of social media channels. Thanks again - and I look forward to more posts.


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