25 March, 2007

What is Norouz(or noroz)?

Norouz (Persian: نوروز‎ ) is the traditional Iranian new year holiday in Iran, Azerbaijan, Afghanistan, Pakistan, Turkey, Albania, Georgia, various countries of Central Asia such as Turkmenistan, Tajikistan, Uzbekistan, Kyrgyzstan, and Kazakhstan, as well as among the Iranian peoples everywhere. As well as being a Zoroastrian holiday, it is also a holy day for adherents of Sufism as well as Bahá’í Faith [1]. In Iran it is also referred to as an Eid festival, although it is not an Islamic feast. For Isma’ilis Navroz celebrates the birthday of Ali (Ali Ibn Talib), and is also celebrated as the new year festival due to the group being of Persian origin.
Norouz marks the first day of spring and the beginning of the Iranian year as well as the beginning of the Bahá’í year [2]. It is celebrated by some communities on March 21st and by others on the day of the astronomical vernal equinox (start of spring), which may occur on March 20th, 21st or 22nd.

- A ceremonial table called Sofreh-e Haft Sin (cloth of seven dishes), name of each dish beginning with the Persian letter Sinn. A few days prior to the New Year, a special cover is spread on to the Persian carpet or on a table in every Persian household. This ceremonial table is called cloth of seven dishes, (each one beginning with the Persian letter cinn). The number seven has been sacred in Iran since the ancient times, and the seven dishes stand for the seven angelic heralds of life-rebirth, health, happiness, prosperity, joy, patience, and beauty.

The symbolic dishes consist of:
1. Sabzeh or sprouts, usually wheat or lentil representing rebirth.
2. Samanu is a pudding in which common wheat sprouts are transformed and given new life as a sweet, creamy pudding and represents the ultimate sophistication of Persian cooking.
3. Seeb means apple and represents health and beauty.
4. Senjed the sweet, dry fruit of the Lotus tree represents love. It has been said that when lotus tree is in full bloom, its fragrance and its fruit make people fall in love and become oblivious to all else.
5. Seer which is garlic in Persian represents medicine.
6. Somaq sumac berries represent the color of sunrise; with the appearance of the sun Good conquers Evil.
7. Serkeh or vinegar represents age and patience
. More

14 March, 2007

PR Training in Iran

Establishing Press and PR Higher Institute in 1961 by Keyhan Institute was the first step in training public relation professionally and at present there are more than 15 universities and higher education centers that teach field of public relations.
Allameh Tabatabyi, Azad Islamic University, Tehran University, Imam Sadegh University, Practical- Scientific University, IRIB Faculty, and News Faculty are among these higher educations centers which offer bachelor degree in pr and MA and PhD in communications. There are also short training courses by Ministry of Culture, Governmental Management Center, Tehran Jahad Daneshgahi, public and private organizations and public relations institutes.
Holding international conferences on public relations aiming for exchanging experience and achievements, among other programs, are following up from 2004 by the world prominent pr experts. These conferences besides exchanging experience and information updating play an important role in the country image making. With the assistance of such conferences, many foreign invitees found out how western media judge spitefully and the real Iran is presented as it is.
Using educational technology is one of the projects, following up by pr private institutes and corporations in Iran.
Publishing scientific articles in international pr journals by Iranian experts presents pr achievements and shows the role of pr in the process of sustainable development.

11 March, 2007

4 Ways to Successfully Re-Post Others Content

Online Marketing-Posting other peoples content is a great way to feel included in a conversation and get additional traffic. However, simply copying their post word for word won’t give any additional value to your visitors. So here are 4 ways to successfully re-post someone else’s content.
1) Your Thoughts. This is the easiest. Someone else posts on the best way to get traffic from Google and you post your thoughts. You can agree or disagree but it’s your opinion that makes it unique.
2) Expand upon it. Evey now and then, someone will write a nice short post that those that are familiar with the subject can follow along no problem. But others may feel lost. Expanding on someone else’s post to put in more details and make it understandable to a wider audience can be beneficial to a whole new group of people.
3) Summarize. The other day Matt Cutts did a
quick post that ended up with about 800 words. Summarizing that into a 200 word post can draw more readers that don’t want to take the time to read the no-so-quick original post.
4) Time Travel. This is my favorite. Go to someone’s blog and dig back into the archives. Lets say to 2005. What were they talking about? It could be a fun point out how back in 2005, Rand was talking about
sandbox theories with poison links and hilltop hubs. How many of these are still true today? With hindsight being 20/20 you have to be nice though.
Re-posting can be quite successful if done correctly. You can gain a whole new audience by simply working with what others are already saying. Just be sure to make it unique and give credit where credit is due.

08 March, 2007

An Emacs Interface To Google Services

1 An Emacs Interface To Google Services
Google offers a number of services using a Google account. Many of these services also expose a Web API. this package provides a set of Emacs modules for accessing these services from inside Emacs. These modules are designed with an Emacs-centric, rather than a Web-browser centered view of the world. Where necessary Emacs package browse-url is used to invoke the Web browser of choice. The current distribution can be downloaded from Google Code Hosting and the source code is available via Subversion। Note that this is still work in progress. I'm releasing it as part of the Emacspeak project since I believe the package already has sufficiently useful functionality for users who spend a large amount of their time inside Emacs. There is no dependency on Emacspeak, and all clients provided here can be used without Emacspeak loaded.
1.1 Installation
1.2 How It Works
1.3 Top-level Customizations
1.4 Google Blogger gblogger
1.5 Google Calendar gcal

1.6 Google Reader greader

Public Relations Existence and Manifestation

Public relations enjoy two kinds of existence and manifestation. One of its manifestations is mental and conceptual which is the essence of the understanding and acceptance of its philosophy and reason for being. The other one includes its external and objective manifestation which merely involves observing its conceptual manifestation namely; belief and action are public relations according which every agent should act based on his authority and responsibilities. It is clear that when your responsibilities are broader and more fundamental, you should also enjoy the required conditions for its proper actions and the goods, otherwise you will be an agent of no action which opposes the essence of the public relations.
It should be mentioned that public relations conceptual and objective existence are the same and regarded as one thing. The conceptual one is the prerequisite for the objective one and their relations are quite revealed. If the conceptual existence of public relation is not understood, its objective existence will not been proved. When public relations concept is not understood, the objective ratio between the aims, tools, techniques, skills and structures is not set and it leads to the deviation. In return, if the conceptual existence of public relation is grasped, its objective existence will be proved.
In objective existence, the aim is that the agent of public relations be informed upon the philosophy of its existence and being proved and show it in implementation. The one whose aim includes protecting the public interests and serving the public, he or she should act in such a way that is in accordance with the conceptual (philosophical) and objective criteria but, in conceptual existence, the main goal includes understanding the essence and philosophy of the public relations.
On of the other essential element for the correct understanding of public relations phenomenon formation is the fact that mental concept plays important role in understanding public relations understanding. In other words, the mental and philosophical concepts of public relations is not merely abstract and the agent will be referred to the most valuable men attainment, something beyond the verbal and mental data. In fact, public relations can reveal it status as a superfine goal.
For example, suppose the concept of “factory”. Haidger says in a small thesis upon the engineering “the settler should be before the building is made”. Explaining and analyzing these sentences by Haidger, Alen Garg says” his sentence is aimed at this fact that before making a house, we should be asked that what a house is? What does it help? How it is made and use?
It is the scope in which we are surrounded by imagine. You can ask out of 20 persons recently bought a house to explain the directions of the building. E.g. where is the north/ where is the south? Nobody knows. Thy do not pay attention to the directions. It was the settlement before being built.
So “Meaning Finding” and grasping public relations existence philosophy is the major principle of public relations. Public relations are not proved without meaning.
Undoubtedly, when the understanding and perception by the agents of public relations are not in accordance with the real philosophy and the professional culture is not integrated with the neo-thinking, braveness, productivity and courtesy, it will be hard to promote an comprehensive and constructing attempt within the framework of the goals and existence and philosophical aspiration and will promote the society universal appetite for various thoughts - and even the opposite one – abrogate “Keeping”.

05 March, 2007

Role of the IT in modern PR?

The Information Technology has brought about communications revolution in the modern public relations. Ten years ago, few PR professionals in India could have imagined the kind of change IT has brought in. Computers have changed every thing. Besides being a writing tool and a storage database, computers have changed the ways of information dissemination. Thanks to the Internet, information and research methods have undergone a sea change.
The IT has changed the very concept of knowledge management. In India, the companies and the government departments have launched their own Intranet and Internet websites to cater to the information needs of their external or internal audiences. PR communication methodologies too had undergone rapid changes. For instance, when it comes to public relations, media persons have welcomed the creation of media centers on the websites as they can source the information online. The IT has integrated the functioning of PR with the rest of stakeholders such as customers and investors. Quick downloads have become order of the day and for PR practitioners providing downloading facility saves a lot of hassles of personal distribution of material such as press releases, company profiles and annual reports.

03 March, 2007

Public Relation in The New Millennium

Aliakbar Jalali, Ph.D.
Iran University of Science and Technology

The Internet, the Personal Computers (PC) are fundamentally changing our lives, affecting the way we work, learn and interact. Alvin Toffler popularized the concept of the Third Wave, which basically explains that society is entering a new stage of civilization based on the information economy, and which is succeeding the agricultural and industrial ages. The next stage which is coming in the new millennium is a Fourth Wave of change, the Virtual Age.
Technology is rapidly changing our world. It seems that with each year the pace of change quickens. Each new process or invention makes still other advances possible. The new millennium is expected to bring about radical changes globally in the field of public relation or virtual public relation.
Public relation department was being rapidly transformed by increased mobility, rapid communication, and a deluge of available information from mass media. One of the several reasons why the public relation should became a technological leader for organization in the new millennium is a global revolution in Information and Communications Technologies (ICT) is occurring. The new millennium public relation is a tool for governments and privet organizations to use new technologies to provide people with more convenient access to government and privet organization information and services, to improve quality of service and provide opportunities to participate in processes.